A data profile of the people who buy, follow and care about Wordscapes in Ireland — modelled from more than twelve digital signal sources. Wordscapes has an estimated audience of 63,211 people in Ireland.
Wordscapes has an estimated audience of 63,211 people in Ireland. 72.7% are female, 27.3% are male, average age 45.0. Top brand affinities: LinkedIn, Breaking news, Meghan Markle, Birkenstock, Plus-size clothing.
Top brand affinities include LinkedIn, Breaking news, Meghan Markle, with strongest over-indexing on LinkedIn (1.53× the country average).
Demographically, the Wordscapes audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Wordscapes fan in Ireland is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Wordscapes profile in Ireland.
72.7% are female, 27.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 45.0 |
| Estimated audience size | 63,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 29% |
of the worldwide Wordscapes audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 58.7% |
| United Kingdom | 9.8% |
| Canada | 4.4% |
The strongest cross-interests of the Wordscapes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birkenstock | Fashion & Accessoires | 2.06× | ||
| 02 | Diabetes mellitus type 2 awareness | Health | 1.82× | ||
| 03 | Ayurveda | Health | 1.78× | ||
| 04 | Feng shui | Health | 1.75× | ||
| 05 | Fasting | Health | 1.70× | ||
| 06 | Meghan Markle | Fashion & Accessoires | 1.68× | ||
| 07 | Royal family | Politics & Society | 1.68× | ||
| 08 | Plus-size clothing | Fashion & Accessoires | 1.65× | ||
| 09 | Aromatherapy | Home & Garden | 1.63× | ||
| 10 | Organic certification | Food & Beverages | 1.60× | ||
| 11 | Clarins | Beauty & Wellness | 1.59× | ||
| 12 | Low-carbohydrate diet | Food & Beverages | 1.58× | ||
| 13 | Traditional medicine | Health | 1.57× | ||
| 14 | Breaking news | Movies & TV | 1.56× | ||
| 15 | Essential oil | Home & Garden | 1.54× | ||
| 16 | Laundry detergent | Home & Garden | 1.54× | ||
| 17 | Internet & Social Media | 1.53× | |||
| 18 | Acupuncture | Health | 1.53× | ||
| 19 | Bohemianism | Fashion & Accessoires | 1.52× | ||
| 20 | Nobel Peace Prize | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.32× | |
| Community Orientation | OPEN | 1.31× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Wordscapes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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