A data profile of the people who buy, follow and care about Wordscapes in United Kingdom — modelled from more than twelve digital signal sources. Wordscapes has an estimated audience of 658,000 people in United Kingdom.
The average Wordscapes fan in United Kingdom is 46.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Cooking, Energy, EBay, with strongest over-indexing on Cooking (1.89× the country average).
Demographically, the Wordscapes audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wordscapes fan in United Kingdom is more female, around 46.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cooking.
The key figures that characterise the Wordscapes profile in United Kingdom.
70.3% are female, 29.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 46.2 |
| Estimated audience size | 658,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Wordscapes audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 58.7% |
| United Kingdom | 9.8% |
| Canada | 4.4% |
Where the Wordscapes audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~40K | 1.55× | |
| 02 | Yorkshire and the Humber | ~80K | 1.49× | |
| 03 | Wales | ~50K | 1.41× | |
| 04 | West Midlands | ~40K | 1.38× | |
| 05 | Scotland | ~70K | 1.24× | |
| 06 | South East | ~90K | 1.06× | |
| 07 | East Midlands | ~40K | 0.82× | |
| 08 | East of England | ~40K | 0.74× | |
| 09 | England | ~400K | 0.72× | |
| 10 | Northern Ireland | ~10K | 0.69× | |
| 11 | South West | ~40K | 0.68× | |
| 12 | North West | ~30K | 0.48× |
The strongest cross-interests of the Wordscapes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life insurance | Business & Career | 2.41× | ||
| 02 | Breaking news | Movies & TV | 2.33× | ||
| 03 | Energy | Home & Garden | 2.31× | ||
| 04 | Esso | Cars & Mobility | 2.31× | ||
| 05 | EBay | Shopping | 2.30× | ||
| 06 | Refrigerator | Home & Garden | 2.20× | ||
| 07 | Wikipedia | Internet & Social Media | 2.14× | ||
| 08 | Documentary movies | Movies & TV | 1.97× | ||
| 09 | Comedy movies | Movies & TV | 1.93× | ||
| 10 | Cooking | Food & Beverages | 1.89× | ||
| 11 | Rock music | Music & Radio | 1.87× | ||
| 12 | Pop music | Music & Radio | 1.82× | ||
| 13 | Coupons | Shopping | 1.77× | ||
| 14 | Fast food | Food & Beverages | 1.77× | ||
| 15 | Hobby | Home & Garden | 1.73× | ||
| 16 | Hip hop music | Music & Radio | 1.66× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.63× | ||
| 18 | Veganism | Food & Beverages | 1.62× | ||
| 19 | Coffee | Food & Beverages | 1.62× | ||
| 20 | Aldi | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.33× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Pet Ownership | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.86× |
Wordscapes has an estimated audience of 658,000 people in United Kingdom, concentrated in England and South East.
70.3% of Wordscapes fans are female, 29.7% are male, with an average age of 46.2 years.
Wordscapes fans show strongest brand affinity for Cooking (1.89×), Energy (2.31×), and EBay (2.3×) over the country average.
Wordscapes fans in United Kingdom are most concentrated in England (reach ~400K), South East (reach ~90K), and Yorkshire and the Humber (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Wordscapes itself, the audience over-indexes on Energy (2.31×), EBay (2.3×), Comedy movies (1.93×), and Rock music (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wordscapes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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