Rascasse Audience Intelligence

Wordscapes Audience in United States

A data profile of the people who buy, follow and care about Wordscapes in United States — modelled from more than twelve digital signal sources. Wordscapes has an estimated audience of 3,941,295 people in United States.

#38among Video game in United States#60among Video / Board Game in United States#161in Games

The average Wordscapes fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Local news, FedEx, QVC, with strongest over-indexing on Local news (1.66× the country average).

Demographically, the Wordscapes audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wordscapes fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Local news.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wordscapes profile in United States.

Audience size
3.9M
in United States
Gender
67.7%♀
32.3% male
Age
43.8
average years
Country rank
#8146
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wordscapes fans

67.7% are female, 32.3% are male, average age 43.8.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Wordscapes audience in United States
MetricValue
Female67.7%
Male32.3%
Average age43.8
Estimated audience size3,941,295
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Wordscapes audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3916%
40-4925%
50+32%
Fig. 04

Worldwide distribution

59.0%

of the worldwide Wordscapes audience comes from United States.

Worldwide audience distribution share by country for Wordscapes
CountryShare
United States59.0%
United Kingdom9.8%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wordscapes audience in United States is strongest.

Fig. 05

Top regions by affinity

Wordscapes fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K2.07×
02Wisconsin~100K1.94×
03Delaware~20K1.90×
04New Hampshire~30K1.74×
05West Virginia~30K1.51×
06Connecticut~60K1.44×
07Pennsylvania~200K1.39×
08Alabama~70K1.36×
09Minnesota~80K1.35×
10Oregon~60K1.22×
11Indiana~90K1.21×
12Michigan~100K1.18×
13Ohio~100K1.17×
14North Carolina~100K1.17×
15Rhode Island~10K1.17×
16New Jersey~100K1.13×
17Massachusetts~80K1.07×
18Maryland~70K1.07×
19Iowa~30K1.06×
20Washington~80K1.05×
21Wyoming~6K1.02×
22Georgia~100K0.98×
23Hawaii~20K0.98×
24Colorado~60K0.95×
25Nebraska~20K0.93×
26Montana~10K0.92×
27Florida~200K0.91×
28New York~200K0.91×
29Mississippi~30K0.91×
30Arkansas~30K0.91×
31North Dakota~7K0.91×
32Alaska~7K0.89×
33South Carolina~50K0.88×
34New Mexico~20K0.85×
35Missouri~50K0.84×
36Arizona~70K0.83×
37Idaho~20K0.83×
38Kentucky~40K0.81×
39Illinois~100K0.80×
40Tennessee~60K0.79×
41Oklahoma~30K0.78×
42Nevada~30K0.75×
43Virginia~70K0.72×
44Kansas~20K0.72×
45South Dakota~7K0.71×
46Utah~20K0.69×
47Louisiana~30K0.68×
48California~300K0.63×
49Texas~200K0.57×
50Washington, District of Columbia~7K0.57×
Fig. 06

Affinity by region

Affinity by region — Wordscapes, United States
0.57×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wordscapes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wordscapes audience
#·InterestCategoryAffinity×
01Moto GuzziCars & Mobility3.81×
02Rip CurlFashion & Accessoires3.39×
03BundesligaSports2.32×
04HouzzHome & Garden1.99×
05HypermarketShopping1.81×
06Tabloid (newspaper format)Literature1.81×
07Mission: ImpossibleMovies & TV1.81×
08Royal familyPolitics & Society1.79×
09QVCMovies & TV1.75×
10Meryl StreepMovies & TV1.74×
11SweepstakesGames1.69×
12Local newsNews1.66×
13Christmas decorationHome & Garden1.63×
14Standup paddleboardingSports1.59×
15Diabetes mellitus type 2 awarenessHealth1.58×
16Traditional medicineHealth1.56×
17Meghan MarkleFashion & Accessoires1.56×
18FedExBusiness & Career1.54×
19Sacramento KingsSports1.54×
20Julia RobertsMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wordscapes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wordscapes audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.56×
Price SensitivityPREMIUM1.38×
IndulgenceJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wordscapes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
Luxury OrientationPREMIUM0.81×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wordscapes have in United States?

Wordscapes has an estimated audience of 3,941,295 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Wordscapes fans?

67.7% of Wordscapes fans are female, 32.3% are male, with an average age of 43.8 years.

03

Which brands do Wordscapes fans like most?

Wordscapes fans show strongest brand affinity for Local news (1.66×), FedEx (1.54×), and QVC (1.75×) over the country average.

04

Where do Wordscapes fans live in United States?

Wordscapes fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wordscapes fans also like?

Beyond Wordscapes itself, the audience over-indexes on FedEx (1.54×), QVC (1.75×), Hypermarket (1.81×), and Tabloid (newspaper format) (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Wordscapes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wordscapes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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