A data profile of the people who buy, follow and care about Indian Army in India — modelled from more than twelve digital signal sources. Indian Army has an estimated audience of 5,716,571 people in India.
Indian Army has an estimated audience of 5,716,571 people in India. 13.8% are female, 86.2% are male, average age 29.6. Top brand affinities: Videography, Titanic (1997 film), Roman Reigns, Real property, OnePlus.
Top brand affinities include Videography, Titanic (1997 film), Roman Reigns, with strongest over-indexing on Videography (2.89× the country average).
Demographically, the Indian Army audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Indian Army fan in India is more male, around 29.6 years old, with strong Career Orientation tendencies and a notable affinity for Videography.
The key figures that characterise the Indian Army profile in India.
13.8% are female, 86.2% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 13.8% |
| Male | 86.2% |
| Average age | 29.6 |
| Estimated audience size | 5,716,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 27% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide Indian Army audience comes from India.
| Country | Share |
|---|---|
| India | 83.4% |
| United States | 7.8% |
| Canada | 1.6% |
The strongest cross-interests of the Indian Army audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 4.45× | ||
| 02 | M.I.A. (rapper) | Music & Radio | 4.45× | ||
| 03 | Edward Norton | Movies & TV | 4.45× | ||
| 04 | Kristen Stewart | Movies & TV | 4.45× | ||
| 05 | Michael Schumacher | Sports | 4.45× | ||
| 06 | Titanic (1997 film) | Movies & TV | 4.38× | ||
| 07 | Mercedes AMG Petronas F1 | Sports | 4.21× | ||
| 08 | Brock Lesnar | Sports | 3.62× | ||
| 09 | Roman Reigns | Sports | 3.44× | ||
| 10 | WrestleMania | Sports | 3.37× | ||
| 11 | Emma Stone | Movies & TV | 3.06× | ||
| 12 | Videography | Internet & Social Media | 2.89× | ||
| 13 | Internet of Things | Business & Career | 2.89× | ||
| 14 | Real property | Home & Garden | 2.26× | ||
| 15 | OnePlus | Technology & Electronics | 1.95× | ||
| 16 | Activism | Politics & Society | 1.70× | ||
| 17 | Plumbing | Home & Garden | 1.65× | ||
| 18 | Handball | Sports | 1.64× | ||
| 19 | Rail transport | Travel & Leisure | 1.64× | ||
| 20 | Seafood | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Indulgence | JOY | 1.27× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indian Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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