A data profile of the people who buy, follow and care about Money Heist in India — modelled from more than twelve digital signal sources. Money Heist has an estimated audience of 3,405,852 people in India.
Money Heist has an estimated audience of 3,405,852 people in India. 30.0% are female, 70.0% are male, average age 28.9. Top brand affinities: Breaking Bad, True Detective, House of Cards (U.S. TV series), Peaky Blinders (TV series), Stranger Things.
Top brand affinities include Breaking Bad, True Detective, House of Cards (U.S. TV series), with strongest over-indexing on Breaking Bad (34.22× the country average).
Demographically, the Money Heist audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Money Heist fan in India is more male, around 28.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Breaking Bad.
The key figures that characterise the Money Heist profile in India.
30.0% are female, 70.0% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 28.9 |
| Estimated audience size | 3,405,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 29% | |
| 30-39 | 15% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Money Heist audience comes from India.
| Country | Share |
|---|---|
| India | 48.7% |
| United States | 19.2% |
| United Kingdom | 7.2% |
The strongest cross-interests of the Money Heist audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House of Cards (U.S. TV series) | Movies & TV | 55.23× | ||
| 02 | Colin Farrell | Movies & TV | 47.48× | ||
| 03 | Saoirse Ronan | Movies & TV | 44.73× | ||
| 04 | Cast Away | Movies & TV | 41.72× | ||
| 05 | Homeland (TV series) | Movies & TV | 36.47× | ||
| 06 | Hannibal (TV series) | Movies & TV | 35.21× | ||
| 07 | Breaking Bad | Movies & TV | 34.22× | ||
| 08 | Peaky Blinders (TV series) | Movies & TV | 26.74× | ||
| 09 | Sherlock (TV series) | Movies & TV | 24.07× | ||
| 10 | Black Mirror (TV series) | Movies & TV | 22.23× | ||
| 11 | Titanic (1997 film) | Movies & TV | 20.69× | ||
| 12 | Prison Break | Movies & TV | 20.59× | ||
| 13 | Robert De Niro | Movies & TV | 19.71× | ||
| 14 | True Detective | Movies & TV | 15.85× | ||
| 15 | Better Call Saul | Movies & TV | 14.81× | ||
| 16 | Al Pacino | Movies & TV | 14.53× | ||
| 17 | How I Met Your Mother | Movies & TV | 14.16× | ||
| 18 | The Big Bang Theory | Movies & TV | 11.02× | ||
| 19 | Stranger Things | Movies & TV | 10.33× | ||
| 20 | Game of Thrones | Movies & TV | 4.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.71× | |
| Luxury Orientation | PREMIUM | 1.61× | |
| Pet Ownership | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.36× | |
| Need for Security | CONSERVATISM | 0.40× | |
| Creativity | OPEN | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Money Heist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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