Money Heist Audience in United States

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Money Heist has an estimated audience of 1,284,181 people in United States. 50.4% are female, 49.6% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Dog breed, The Halal Guys, Google Photos, Non-celiac gluten sensitivity, Home construction.

The average Money Heist fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, The Halal Guys, Google Photos, with strongest over-indexing on Dog breed (1.74× the country average). Demographically, the Money Heist audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Money Heist fans

Demographic split for Money Heist audience in United States
MetricValue
Female50.4%
Male49.6%
Average age35.9
Estimated audience size1,284,181

Audience persona

The typical Money Heist fan in United States is balanced, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Money Heist in United States
RegionReachAffinity
California219,6831.56×
Texas147,2261.33×
New York112,7231.57×
Florida110,4091.27×
Illinois56,2271.31×
New Jersey49,2101.51×
Pennsylvania48,3611.12×
Georgia47,6651.2×
North Carolina41,9411.09×
Virginia39,2691.26×
Ohio38,8250.98×
Arizona36,2171.38×
Massachusetts35,1681.39×
Michigan32,8520.98×
Washington31,1891.21×
Maryland27,0951.23×
Tennessee23,5190.91×
Indiana21,1740.9×
Colorado20,0490.99×
Alabama17,9721×
Minnesota17,0930.93×
Missouri17,0040.82×
South Carolina16,9200.88×
Wisconsin16,4570.85×
Connecticut16,1441.25×
Louisiana16,0990.97×
Nevada14,8011.19×
Kentucky14,0610.87×
Oregon13,8990.94×
Oklahoma11,3260.79×
Utah10,2710.89×
Kansas9,2940.92×
Mississippi8,9450.85×
Arkansas8,5720.81×
Iowa8,1990.77×
New Mexico5,7840.9×
Hawaii5,4030.98×
Nebraska5,3760.83×
Washington, District of Columbia5,2921.37×
Rhode Island4,5911.12×
New Hampshire4,4180.87×
Idaho4,3830.68×
West Virginia3,7770.63×
Delaware3,7221.05×
Maine3,3170.72×
Alaska2,4690.9×
Montana2,0740.58×
South Dakota2,0210.68×
North Dakota1,6440.62×
Vermont1,5730.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Money Heist audience
BrandAffinityCategory
Dog breed1.74×Pets & Animals
The Halal Guys9.53×Food & Beverages
Google Photos3.54×Technology & Electronics
Non-celiac gluten sensitivity13.73×Health
Home construction1.75×Home & Garden
Elsword19.82×Games
Maracaibo12.53×Travel & Leisure
Alaska1.8×Travel & Leisure
The Defender15.48×Movies & TV
Home staging4.7×Home & Garden
Personalised Gifts3.77×Home & Garden
Natural rubber1.72×Cars & Mobility
UK garage4.41×Music & Radio
Gloria6.25×Music & Radio
The Nice Guys5.91×Movies & TV
Grinch2.83×Movies & TV
Nebraska1.71×Travel & Leisure
Suhr Guitars9.71×Music & Radio
Hog Hunting1.67×Sports
Goop2.48×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Money Heist audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.02
Community OrientationOPEN1.41
ExtroversionTHRILL1.39
Design AffinityPREMIUM1.35
Early Adopter MentalityPOWER1.34
Social Media UsageJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Money Heist
CountryShare
India48.0%
United States19.8%
United Kingdom7.2%

See Money Heist audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Money Heist have in United States?

Money Heist has an estimated audience of 1,284,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Money Heist fans?

50.4% of Money Heist fans are female, 49.6% are male, with an average age of 35.9 years.

Which brands do Money Heist fans like most?

Money Heist fans show strongest brand affinity for Dog breed (1.74×), The Halal Guys (9.53×), and Google Photos (3.54×) over the country average.

Where do Money Heist fans live in United States?

Money Heist fans in United States are most concentrated in California (reach 219,683), Texas (reach 147,226), and New York (reach 112,723). These three regions account for the largest share of the active audience.

What other brands do Money Heist fans also like?

Beyond Money Heist itself, the audience over-indexes on The Halal Guys (9.53×), Google Photos (3.54×), Non-celiac gluten sensitivity (13.73×), and Home construction (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Money Heist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.