A data profile of the people who buy, follow and care about redBus in India — modelled from more than twelve digital signal sources. redBus has an estimated audience of 3,952,817 people in India.
redBus has an estimated audience of 3,952,817 people in India. 12.4% are female, 87.6% are male, average age 28.3. Top brand affinities: SEAT, Katrina Kaif, Ferrero Rocher, OnePlus, Kirsten Dunst.
Top brand affinities include SEAT, Katrina Kaif, Ferrero Rocher, with strongest over-indexing on SEAT (6.44× the country average).
Demographically, the redBus audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Travelling, Indulgence.
The typical redBus fan in India is more male, around 28.3 years old, with strong Travelling tendencies and a notable affinity for SEAT.
The key figures that characterise the redBus profile in India.
12.4% are female, 87.6% are male, average age 28.3.
| Metric | Value |
|---|---|
| Female | 12.4% |
| Male | 87.6% |
| Average age | 28.3 |
| Estimated audience size | 3,952,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 45% | |
| 30-39 | 17% | |
| 40-49 | 3% | |
| 50+ | 2% |
of the worldwide redBus audience comes from India.
| Country | Share |
|---|---|
| India | 57.0% |
| Malaysia | 15.0% |
| Colombia | 9.6% |
The strongest cross-interests of the redBus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kirsten Dunst | Movies & TV | 6.59× | ||
| 02 | Cobie Smulders | Movies & TV | 6.59× | ||
| 03 | Lily Collins | Movies & TV | 6.59× | ||
| 04 | Pierce Brosnan | Movies & TV | 6.59× | ||
| 05 | Gwendoline Christie | Movies & TV | 6.59× | ||
| 06 | Anna Faris | Movies & TV | 6.59× | ||
| 07 | Caffeine | Food & Beverages | 6.46× | ||
| 08 | SEAT | Cars & Mobility | 6.44× | ||
| 09 | Tinder | Internet & Social Media | 5.87× | ||
| 10 | Vin Diesel | Movies & TV | 4.80× | ||
| 11 | Ferrero Rocher | Food & Beverages | 4.17× | ||
| 12 | PubMed | Internet & Social Media | 4.08× | ||
| 13 | Katrina Kaif | Movies & TV | 2.55× | ||
| 14 | Real property | Home & Garden | 2.22× | ||
| 15 | OnePlus | Technology & Electronics | 2.03× | ||
| 16 | Suzuki | Cars & Mobility | 1.89× | ||
| 17 | Videography | Internet & Social Media | 1.76× | ||
| 18 | Internet & Social Media | 1.65× | |||
| 19 | Volkswagen | Cars & Mobility | 1.61× | ||
| 20 | WWE | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.57× | |
| Indulgence | JOY | 1.41× | |
| Career Orientation | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.63× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for redBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.