Rascasse Audience Intelligence

redBus Target Market in United States

A data profile of the people who buy, follow and care about redBus in United States — modelled from more than twelve digital signal sources. redBus has an estimated audience of 362,665 people in United States.

#4515among Brand in United States#3592in Travel & Leisure

The average redBus fan in United States is 40.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Mortgage loans, Pinterest, FedEx, with strongest over-indexing on Mortgage loans (2.87× the country average).

Demographically, the redBus audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical redBus fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Mortgage loans.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the redBus profile in United States.

Audience size
363K
in United States
Gender
53.3%♀
46.7% male
Age
40.1
average years
Country rank
#43793
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of redBus

53.3% are female, 46.7% are male, average age 40.1.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for redBus audience in United States
MetricValue
Female53.3%
Male46.7%
Average age40.1
Estimated audience size362,665
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the redBus audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

5.2%

of the worldwide redBus audience comes from United States.

Worldwide audience distribution share by country for redBus
CountryShare
India57.0%
Malaysia15.0%
Colombia9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the redBus audience in United States is strongest.

Fig. 05

Top regions by affinity

redBus customers by region in United States
#RegionReachAffinity×
01Kansas~5K2.11×
02Oklahoma~7K1.90×
03Florida~40K1.63×
04Texas~40K1.60×
05Virginia~10K1.51×
06Tennessee~10K1.51×
07Washington, District of Columbia~1K1.49×
08Indiana~8K1.42×
09Michigan~10K1.40×
10Arkansas~3K1.27×
11Wyoming<1K1.23×
12Illinois~10K1.21×
13Missouri~6K1.18×
14Georgia~10K1.17×
15Iowa~3K1.17×
16North Carolina~10K1.16×
17Kentucky~5K1.12×
18Delaware<1K1.11×
19Ohio~10K1.02×
20New Jersey~8K1.01×
21New York~20K1.00×
22Pennsylvania~10K0.99×
23Maryland~6K0.99×
24Washington~6K0.97×
25Connecticut~3K0.97×
26California~30K0.94×
27Colorado~5K0.94×
28Massachusetts~6K0.92×
29Oregon~3K0.90×
30Mississippi~2K0.90×
31West Virginia~1K0.90×
32Louisiana~4K0.88×
33South Carolina~4K0.87×
34Minnesota~4K0.86×
35Nebraska~1K0.86×
36Alabama~4K0.83×
37South Dakota<1K0.83×
38Wisconsin~4K0.80×
39Utah~2K0.79×
40Idaho~1K0.79×
41Rhode Island<1K0.79×
42Alaska<1K0.79×
43North Dakota<1K0.78×
44New Hampshire<1K0.77×
45Montana<1K0.75×
46New Mexico~1K0.74×
47Maine<1K0.74×
48Arizona~4K0.64×
49Hawaii<1K0.63×
50Nevada~2K0.61×
Fig. 06

Affinity by region

Affinity by region — redBus, United States
0.61×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the redBus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for redBus audience
#·InterestCategoryAffinity×
01FedExBusiness & Career2.98×
02Mortgage loansBusiness & Career2.87×
03QVCMovies & TV2.86×
04Vehicle insuranceCars & Mobility2.75×
05Renewable energyBusiness & Career2.62×
06Discount storesShopping2.32×
07PinterestInternet & Social Media2.25×
08Shopping mallsShopping2.22×
09Solar energyHome & Garden2.20×
10United States Postal ServiceBusiness & Career2.15×
11McDonald'sFood & Beverages2.04×
12The UPS StoreShopping1.93×
13SubwayFood & Beverages1.91×
14AirbnbTravel & Leisure1.85×
15PowerballGames1.74×
16FurnitureHome & Garden1.72×
17StarbucksFood & Beverages1.71×
18Pizza HutFood & Beverages1.69×
19BarbecueFood & Beverages1.68×
20Google DriveTechnology & Electronics1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the redBus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by redBus audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Family OrientationCONSERVATISM1.49×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by redBus audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
DIY MentalityTHRILL0.83×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is redBus's target market in United States?

redBus's target market in United States covers an estimated 362,665 people, concentrated in Texas and Florida.

02

What is the gender split and age of redBus customers?

53.3% of the redBus audience are female, 46.7% are male, with an average age of 40.1 years.

03

Which brands do redBus fans like most?

redBus fans show strongest brand affinity for Mortgage loans (2.87×), Pinterest (2.25×), and FedEx (2.98×) over the country average.

04

Where do redBus fans live in United States?

redBus fans in United States are most concentrated in Texas (reach ~40K), Florida (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do redBus fans also like?

Beyond redBus itself, the audience over-indexes on Pinterest (2.25×), FedEx (2.98×), United States Postal Service (2.15×), and McDonald's (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See redBus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for redBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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