Rascasse Audience Intelligence

Kanye West Audience in United States

Kanye West has an estimated audience of 10.9M people in United States.

#8among Hip hop in United States#184among people in United States#217in Music & Radio

The average Kanye West fan in United States is 31.0 years old, balanced, and lives primarily in California.

By number of fans, Kanye West ranks #8 among the 1357 objects in Hip hop in United States — 2.6× the group median.

Its fans are 1.1 years younger than the group average of 32.1.

Compared with the other 1356 objects in Hip hop, Kanye West fans stand out for their interest in Sneaker collecting, NBA TV and Streetwear.

Interest is seasonal: February, October and December account for 39% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Arizona.

Top affinities include Music of Nigeria, Drake, Sneaker collecting, with strongest over-indexing on Music of Nigeria (5.44× the country average).

Demographically, the Kanye West audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

The typical Kanye West fan in United States is balanced, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Music of Nigeria.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.9M
in United States
Gender
49.2%♀
50.8% male
Age
31.0
average years
Country rank
#3316
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kanye West fans

49.2% are female, 50.8% are male, average age 31.0.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Kanye West audience in United States
MetricValue
Female49.2%
Male50.8%
Average age31.0
Estimated audience size10.9M
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Kanye West audience in United States
Age bracketShare%
16-2444%
25-3424%
35-4415%
45-5411%
55+7%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Kanye West audience comes from United States.

Worldwide audience distribution share by country for Kanye West
CountryShare
United States32.0%
United Kingdom5.4%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kanye West fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K3.04×
02Arizona~600K2.63×
03Washington~600K2.55×
04Utah~300K2.52×
05Hawaii~100K2.29×
06Colorado~400K2.24×
07Alabama~400K2.18×
08Illinois~400K1.04×
09California~1.5M1.03×
10New York~600K0.96×
11New Jersey~300K0.94×
12Georgia~300K0.92×
13Texas~700K0.91×
14Maryland~200K0.89×
15Pennsylvania~400K0.86×
16Florida~600K0.85×
17North Carolina~300K0.85×
18Virginia~200K0.85×
19Connecticut~100K0.85×
20Nevada~90K0.82×
21Massachusetts~200K0.81×
22Rhode Island~30K0.81×
23Michigan~300K0.80×
24Louisiana~100K0.80×
25Delaware~20K0.78×
26Missouri~200K0.77×
27Oregon~100K0.77×
28Ohio~300K0.76×
29Indiana~200K0.76×
30Kentucky~100K0.76×
31New Mexico~50K0.75×
32Arkansas~70K0.74×
33Wisconsin~100K0.73×
34South Carolina~100K0.73×
35Oklahoma~90K0.73×
36Tennessee~200K0.72×
37Kansas~70K0.70×
38New Hampshire~30K0.70×
39Minnesota~100K0.68×
40Nebraska~40K0.68×
41Idaho~40K0.68×
42North Dakota~20K0.68×
43Alaska~20K0.67×
44Mississippi~60K0.66×
45Maine~30K0.66×
46South Dakota~20K0.64×
47Iowa~70K0.63×
48Montana~20K0.63×
49Vermont~10K0.62×
50West Virginia~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Kanye West, United States
0.61×1.00×3.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kanye West audience vs. the country average
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio5.44×
02DrakeMusic & Radio2.89×
03Sneaker collectingFashion & Accessoires2.79×
04NBA FinalsSports2.46×
05Underground hip hopMusic & Radio2.42×
06NBA playoffsSports2.40×
07AfrobeatMusic & Radio2.40×
08NBA TVSports2.37×
09Curly HairBeauty & Wellness2.35×
10Lace wigBeauty & Wellness2.27×
11Hair ExtensionsBeauty & Wellness2.24×
12StreetwearFashion & Accessoires2.19×
13ZendayaMovies & TV2.15×
14NikeFashion & Accessoires2.11×
15Los Angeles LakersSports2.09×
16WigBeauty & Wellness1.93×
17Louis VuittonFashion & Accessoires1.83×
18Hip hop musicMusic & Radio1.69×
19WingstopFood & Beverages1.66×
20Fashion NovaShopping1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kanye West audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kanye West audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
SustainabilityBALANCE1.25×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kanye West audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.59×
Community OrientationOPEN0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

See Kanye West audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kanye West over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kanye-west-7721” · Methodology