A data profile of the people who buy, follow and care about Online Soccer Manager in Italy — modelled from more than twelve digital signal sources. Online Soccer Manager has an estimated audience of 120,544 people in Italy.
The average Online Soccer Manager fan in Italy is 30.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Deutsche Eishockey Liga, Le Parisien, Snooker, with strongest over-indexing on Deutsche Eishockey Liga (251.03× the country average).
Demographically, the Online Soccer Manager audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Individualism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Online Soccer Manager fan in Italy is balanced, around 30.7 years old, with strong Individualism tendencies and a notable affinity for Deutsche Eishockey Liga.
The key figures that characterise the Online Soccer Manager profile in Italy.
47.5% are female, 52.5% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 30.7 |
| Estimated audience size | 120,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 20% | |
| 30-39 | 12% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide Online Soccer Manager audience comes from Italy.
| Country | Share |
|---|---|
| China | 10.5% |
| United States | 10.4% |
| Spain | 9.2% |
Where the Online Soccer Manager audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~10K | 1.38× | |
| 02 | Campania | ~20K | 1.33× | |
| 03 | Emilia-Romagna | ~10K | 1.30× | |
| 04 | Lazio | ~20K | 1.26× | |
| 05 | Calabria | ~5K | 1.26× | |
| 06 | Piedmont | ~10K | 1.17× | |
| 07 | Lombardy | ~20K | 1.13× | |
| 08 | Liguria | ~4K | 1.13× | |
| 09 | Tuscany | ~9K | 1.12× | |
| 10 | Friuli-Venezia Giulia | ~3K | 1.12× | |
| 11 | Abruzzo | ~3K | 1.08× | |
| 12 | Marche | ~3K | 0.98× | |
| 13 | Veneto | ~9K | 0.96× | |
| 14 | Trentino-Alto Adige/Südtirol | ~2K | 0.95× | |
| 15 | Umbria | ~2K | 0.86× | |
| 16 | Aosta Valley | <1K | 0.86× | |
| 17 | Sicilia | ~9K | 0.84× | |
| 18 | Molise | <1K | 0.82× | |
| 19 | Basilicata | <1K | 0.77× | |
| 20 | Sardinia | ~2K | 0.73× |
The strongest cross-interests of the Online Soccer Manager audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deutsche Eishockey Liga | Sports | 251.03× | ||
| 02 | Le Parisien | News | 75.31× | ||
| 03 | Copa do Brasil | Sports | 35.18× | ||
| 04 | Snooker | Sports | 20.00× | ||
| 05 | Mauro Icardi | Sports | 20.00× | ||
| 06 | Eintracht Frankfurt | Sports | 20.00× | ||
| 07 | José Mourinho | Sports | 17.57× | ||
| 08 | Bayer 04 Leverkusen | Sports | 16.56× | ||
| 09 | VfL Wolfsburg | Sports | 15.65× | ||
| 10 | Luka Modrić | Sports | 12.96× | ||
| 11 | Unibet | Games | 10.38× | ||
| 12 | FIFA Club World Cup | Sports | 8.62× | ||
| 13 | Local news | News | 7.15× | ||
| 14 | UEFA European Championship | Sports | 6.79× | ||
| 15 | Seaside resort | Travel & Leisure | 5.07× | ||
| 16 | Hair Extensions | Beauty & Wellness | 4.85× | ||
| 17 | Mobile game | Games | 4.49× | ||
| 18 | Tuttosport | Sports | 3.50× | ||
| 19 | Breaking news | Movies & TV | 3.30× | ||
| 20 | La Gazzetta dello Sport | Sports | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.77× | |
| Sports Activity | POWER | 1.66× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.47× | |
| DIY Mentality | THRILL | 0.48× | |
| Mindfulness | BALANCE | 0.54× |
Online Soccer Manager has an estimated audience of 120,544 people in Italy, concentrated in Lombardy and Lazio.
47.5% of Online Soccer Manager fans are female, 52.5% are male, with an average age of 30.7 years.
Online Soccer Manager fans show strongest brand affinity for Deutsche Eishockey Liga (251.03×), Le Parisien (75.31×), and Snooker (20×) over the country average.
Online Soccer Manager fans in Italy are most concentrated in Lombardy (reach ~20K), Lazio (reach ~20K), and Campania (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Online Soccer Manager itself, the audience over-indexes on Le Parisien (75.31×), Snooker (20×), Mobile game (4.49×), and Copa do Brasil (35.18×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Online Soccer Manager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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