A data profile of the people who buy, follow and care about Visual arts in Italy — modelled from more than twelve digital signal sources. Visual arts has an estimated audience of 6,211,435 people in Italy.
The average Visual arts fan in Italy is 42.1 years old, more female, and lives primarily in Friuli-Venezia Giulia.
The audience is concentrated in Friuli-Venezia Giulia, Lombardy, Campania.
Top brand affinities include Guild Wars, Alles was zählt, Tijan Njie, with strongest over-indexing on Guild Wars (1.53× the country average).
Demographically, the Visual arts audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Creativity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 20 regions tracked by Rascasse.
The typical Visual arts fan in Italy is more female, around 42.1 years old, with strong Creativity tendencies and a notable affinity for Guild Wars.
The key figures that characterise the Visual arts profile in Italy.
56.2% are female, 43.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.1 |
| Estimated audience size | 6,211,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Visual arts audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.1% |
| United Kingdom | 4.6% |
| Italy | 4.4% |
Where the Visual arts audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~800K | 9.94× | |
| 02 | Basilicata | ~60K | 1.00× | |
| 03 | Molise | ~30K | 1.00× | |
| 04 | Aosta Valley | ~20K | 0.99× | |
| 05 | Umbria | ~100K | 0.95× | |
| 06 | Calabria | ~200K | 0.93× | |
| 07 | Abruzzo | ~100K | 0.93× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 0.93× | |
| 09 | Sardinia | ~200K | 0.92× | |
| 10 | Liguria | ~200K | 0.92× | |
| 11 | Marche | ~100K | 0.92× | |
| 12 | Puglia | ~400K | 0.87× | |
| 13 | Sicilia | ~500K | 0.86× | |
| 14 | Piedmont | ~400K | 0.83× | |
| 15 | Tuscany | ~300K | 0.83× | |
| 16 | Campania | ~600K | 0.80× | |
| 17 | Emilia-Romagna | ~400K | 0.80× | |
| 18 | Veneto | ~400K | 0.80× | |
| 19 | Lazio | ~600K | 0.73× | |
| 20 | Lombardy | ~700K | 0.65× |
The strongest cross-interests of the Visual arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guild Wars | Games | 1.53× | ||
| 02 | Alles was zählt | Movies & TV | 1.53× | ||
| 03 | Tijan Njie | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Social Media Usage | JOY | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.57× | |
| Indulgence | JOY | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.59× |
Visual arts has an estimated audience of 6,211,435 people in Italy, concentrated in Friuli-Venezia Giulia and Lombardy.
56.2% of Visual arts fans are female, 43.8% are male, with an average age of 42.1 years.
Visual arts fans show strongest brand affinity for Guild Wars (1.53×), Alles was zählt (1.53×), and Tijan Njie (1.53×) over the country average.
Visual arts fans in Italy are most concentrated in Friuli-Venezia Giulia (reach ~800K), Lombardy (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Visual arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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