Rascasse Audience Intelligence

Visual arts Audience in United States

A data profile of the people who buy, follow and care about Visual arts in United States — modelled from more than twelve digital signal sources. Visual arts has an estimated audience of 28,288,343 people in United States.

#55among Field of study in United States#702among Topic in United States#127in Business & Career

The average Visual arts fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Anime convention, Anime and manga fandom, Rhianna (singer), with strongest over-indexing on Anime convention (1.91× the country average).

Demographically, the Visual arts audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visual arts fan in United States is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anime convention.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visual arts profile in United States.

Audience size
28.3M
in United States
Gender
60.3%♀
39.7% male
Age
40.3
average years
Country rank
#1020
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visual arts fans

60.3% are female, 39.7% are male, average age 40.3.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Visual arts audience in United States
MetricValue
Female60.3%
Male39.7%
Average age40.3
Estimated audience size28,288,343
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Visual arts audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Visual arts audience comes from United States.

Worldwide audience distribution share by country for Visual arts
CountryShare
United States20.1%
United Kingdom4.6%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visual arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Visual arts fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1.5M1.81×
02Georgia~1.5M1.76×
03Colorado~700K1.58×
04Virginia~1M1.50×
05Maryland~700K1.48×
06Alabama~600K1.44×
07Mississippi~300K1.35×
08Kentucky~500K1.31×
09California~4M1.29×
10Hawaii~200K1.27×
11Tennessee~700K1.26×
12Washington, District of Columbia~100K1.26×
13New York~2M1.24×
14Pennsylvania~1M1.24×
15Louisiana~500K1.24×
16New Jersey~800K1.17×
17Texas~2.5M1.12×
18Oregon~400K1.11×
19Arkansas~300K1.11×
20South Carolina~500K1.09×
21Rhode Island~90K1.03×
22Florida~2M0.98×
23Illinois~900K0.97×
24Delaware~80K0.96×
25Oklahoma~300K0.95×
26Washington~500K0.92×
27Massachusetts~500K0.92×
28Kansas~200K0.92×
29North Dakota~50K0.92×
30Vermont~40K0.90×
31Connecticut~300K0.89×
32New Mexico~100K0.89×
33Alaska~50K0.89×
34South Dakota~60K0.88×
35Indiana~400K0.87×
36Minnesota~400K0.87×
37Nevada~200K0.86×
38Idaho~100K0.86×
39Montana~70K0.86×
40Nebraska~100K0.83×
41New Hampshire~90K0.83×
42Maine~80K0.83×
43Arizona~500K0.82×
44Utah~200K0.82×
45Michigan~600K0.81×
46West Virginia~100K0.81×
47Missouri~400K0.79×
48Ohio~700K0.75×
49Iowa~200K0.75×
50Wisconsin~300K0.69×
Fig. 06

Affinity by region

Affinity by region — Visual arts, United States
0.69×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visual arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visual arts audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio2.30×
02Naruto UzumakiLiterature2.28×
03Hunter × HunterLiterature2.27×
04Computer ArtsTechnology & Electronics2.26×
05Fairy TailLiterature2.14×
06Anime conventionLiterature1.91×
07Digital paintingArts & Culture1.90×
08My Hero AcademiaLiterature1.89×
09Digital illustrationArts & Culture1.81×
10Anime and manga fandomLiterature1.72×
11Dragon Ball ZMovies & TV1.70×
12Shōnen mangaLiterature1.66×
13NarutoLiterature1.64×
14FunimationMovies & TV1.63×
15Modeling agencyFashion & Accessoires1.56×
16GamingGames1.55×
17Japanese artArts & Culture1.54×
18Graphic designerBusiness & Career1.54×
19Princess PollyFashion & Accessoires1.51×
20IllustratorBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visual arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visual arts audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
CreativityOPEN0.90×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visual arts audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.66×
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visual arts have in United States?

Visual arts has an estimated audience of 28,288,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Visual arts fans?

60.3% of Visual arts fans are female, 39.7% are male, with an average age of 40.3 years.

03

Which brands do Visual arts fans like most?

Visual arts fans show strongest brand affinity for Anime convention (1.91×), Anime and manga fandom (1.72×), and Rhianna (singer) (2.3×) over the country average.

04

Where do Visual arts fans live in United States?

Visual arts fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Visual arts fans also like?

Beyond Visual arts itself, the audience over-indexes on Anime and manga fandom (1.72×), Rhianna (singer) (2.3×), Digital illustration (1.81×), and Hunter × Hunter (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Visual arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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