Visual arts Audience in United States

Visual arts logo

Visual arts has an estimated audience of 28,288,343 people in United States. 60.3% are female, 39.7% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Anime convention, Anime and manga fandom, Rhianna (singer), Digital illustration, Hunter × Hunter.

The average Visual arts fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Anime convention, Anime and manga fandom, Rhianna (singer), with strongest over-indexing on Anime convention (1.91× the country average). Demographically, the Visual arts audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Visual arts fans

Demographic split for Visual arts audience in United States
MetricValue
Female60.3%
Male39.7%
Average age40.3
Estimated audience size28,288,343

Audience persona

The typical Visual arts fan in United States is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Anime convention.

Top regions in United States

Top regions ranked by reach for Visual arts in United States
RegionReachAffinity
California4,350,1911.4×
Texas2,501,7401.03×
New York2,249,9081.42×
Florida2,101,5641.1×
Georgia1,521,7771.75×
North Carolina1,469,9101.73×
Virginia1,281,7911.86×
Illinois984,4961.04×
New Jersey870,7181.21×
Pennsylvania812,2020.85×
Maryland762,1681.57×
Tennessee760,9021.34×
Ohio655,7250.75×
Michigan625,4430.85×
Alabama562,8411.42×
Washington560,4830.99×
Massachusetts555,4711×
Arizona492,9590.85×
Louisiana470,2891.29×
Indiana462,7160.9×
South Carolina459,6961.08×
Kentucky393,1871.11×
Minnesota383,1470.95×
Colorado361,3470.81×
Missouri358,8190.79×
Mississippi319,5201.37×
Oregon315,3200.97×
Oklahoma285,1020.91×
Connecticut255,5780.9×
Wisconsin246,1270.58×
Arkansas228,2360.98×
Nevada219,5860.8×
Kansas212,3640.95×
Utah186,1030.73×
Hawaii179,2351.47×
Iowa140,6560.6×
Washington, District of Columbia128,3681.51×
New Mexico117,3020.83×
Idaho115,2090.81×
Nebraska94,9090.67×
Rhode Island93,5911.04×
New Hampshire82,2380.74×
West Virginia78,4210.6×
Maine62,3560.62×
Delaware59,6850.76×
Montana49,6150.63×
North Dakota47,6820.82×
South Dakota41,3200.63×
Alaska39,1290.65×
Vermont36,2630.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visual arts audience
BrandAffinityCategory
Anime convention1.91×Literature
Anime and manga fandom1.72×Literature
Rhianna (singer)2.3×Music & Radio
Digital illustration1.81×Arts & Culture
Hunter × Hunter2.27×Literature
Modeling agency1.56×Fashion & Accessoires
Dragon Ball Z1.7×Movies & TV
Japanese art1.54×Arts & Culture
My Hero Academia1.89×Literature
Shōnen manga1.66×Literature
Gaming1.55×Games
Naruto Uzumaki2.28×Literature
Fairy Tail2.14×Literature
Funimation1.63×Movies & TV
Princess Polly1.51×Fashion & Accessoires
Computer Arts2.26×Technology & Electronics
Naruto1.64×Literature
Digital painting1.9×Arts & Culture
Illustrator1.5×Business & Career
Graphic designer1.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visual arts audience
TraitClusterScore
Design AffinityPREMIUM1.22
Luxury OrientationPREMIUM1.11
ExtroversionTHRILL1.08
Urban LifestyleOPEN1.01
Healthy LifestyleBALANCE0.97
MindfulnessBALANCE0.97

Worldwide distribution

Worldwide audience distribution share by country for Visual arts
CountryShare
United States20.1%
United Kingdom4.6%
Italy4.4%

See Visual arts audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Visual arts have in United States?

Visual arts has an estimated audience of 28,288,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Visual arts fans?

60.3% of Visual arts fans are female, 39.7% are male, with an average age of 40.3 years.

Which brands do Visual arts fans like most?

Visual arts fans show strongest brand affinity for Anime convention (1.91×), Anime and manga fandom (1.72×), and Rhianna (singer) (2.3×) over the country average.

Where do Visual arts fans live in United States?

Visual arts fans in United States are most concentrated in California (reach 4,350,191), Texas (reach 2,501,740), and New York (reach 2,249,908). These three regions account for the largest share of the active audience.

What other brands do Visual arts fans also like?

Beyond Visual arts itself, the audience over-indexes on Anime and manga fandom (1.72×), Rhianna (singer) (2.3×), Digital illustration (1.81×), and Hunter × Hunter (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.