Rascasse Audience Intelligence

Visual arts Audience in Brazil

A data profile of the people who buy, follow and care about Visual arts in Brazil — modelled from more than twelve digital signal sources. Visual arts has an estimated audience of 5,060,740 people in Brazil.

#77among Field of study in Brazil#903among Topic in Brazil#186in Business & Career

The average Visual arts fan in Brazil is 40.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visual arts profile in Brazil.

Audience size
5.1M
in Brazil
Gender
66.5%♀
33.5% male
Age
40.1
average years
Country rank
#1333
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visual arts fans

66.5% are female, 33.5% are male, average age 40.1.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Visual arts audience in Brazil
MetricValue
Female66.5%
Male33.5%
Average age40.1
Estimated audience size5,060,740
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Visual arts audience in Brazil
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4920%
50+23%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Visual arts audience comes from Brazil.

Worldwide audience distribution share by country for Visual arts
CountryShare
United States20.1%
United Kingdom4.6%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visual arts audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Visual arts fans by region: top regions in Brazil
#RegionReachAffinity×
01Rondônia~50K1.08×
02Tocantins~40K1.08×
03Sergipe~60K1.07×
04Amapá~20K1.05×
05Piauí~70K1.04×
06Roraima~10K1.04×
07Pará~200K1.03×
08Alagoas~70K1.01×
09Mato Grosso do Sul~70K1.01×
10Santa Catarina~200K1.00×
11Paraíba~100K1.00×
12Rio Grande do Norte~80K1.00×
13Acre~20K1.00×
14Amazonas~90K0.99×
15Mato Grosso~90K0.98×
16São Paulo~1.5M0.97×
17Paraná~300K0.97×
18Maranhão~100K0.97×
19Espírito Santo~100K0.96×
20Federal District~80K0.96×
21Goiás~200K0.94×
22Pernambuco~200K0.93×
23Ceará~200K0.93×
24Bahia~300K0.90×
25Rio Grande do Sul~300K0.90×
26Rio de Janeiro~400K0.85×
27Minas Gerais~400K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Visual arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Visual arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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