A data profile of the people who buy, follow and care about Visual arts in Spain — modelled from more than twelve digital signal sources. Visual arts has an estimated audience of 3,643,376 people in Spain.
The average Visual arts fan in Spain is 44.2 years old, more female, and lives primarily in Balearic Islands.
The audience is concentrated in Balearic Islands, Catalonia, Andalusia.
Top brand affinities include Art exhibition, Nike, Iberdrola, with strongest over-indexing on Art exhibition (1.79× the country average).
Demographically, the Visual arts audience skews more female with an average age of 44.2, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Visual arts fan in Spain is more female, around 44.2 years old, with strong DIY Mentality tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Visual arts profile in Spain.
60.4% are female, 39.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 44.2 |
| Estimated audience size | 3,643,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Visual arts audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.1% |
| United Kingdom | 4.6% |
| Italy | 4.4% |
Where the Visual arts audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~600K | 6.29× | |
| 02 | La Rioja | ~30K | 1.07× | |
| 03 | Cantabria | ~40K | 0.98× | |
| 04 | Navarre | ~40K | 0.97× | |
| 05 | Extremadura | ~80K | 0.96× | |
| 06 | Region of Murcia | ~100K | 0.94× | |
| 07 | Principality of Asturias | ~80K | 0.94× | |
| 08 | Aragon | ~90K | 0.93× | |
| 09 | Castilla-La Mancha | ~100K | 0.92× | |
| 10 | Canary Islands | ~200K | 0.91× | |
| 11 | Castile and León | ~100K | 0.91× | |
| 12 | Galicia | ~200K | 0.89× | |
| 13 | Basque Autonomous Country | ~100K | 0.88× | |
| 14 | Catalonia | ~600K | 0.87× | |
| 15 | Comunidad Valenciana | ~300K | 0.78× | |
| 16 | Andalusia | ~500K | 0.72× | |
| 17 | Community of Madrid | ~400K | 0.72× |
The strongest cross-interests of the Visual arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 1.79× | ||
| 02 | Urban Outfitters | Shopping | 1.78× | ||
| 03 | Sustainable energy | Home & Garden | 1.75× | ||
| 04 | Solar power | Home & Garden | 1.75× | ||
| 05 | Street photography | Technology & Electronics | 1.73× | ||
| 06 | Sneaker collecting | Fashion & Accessoires | 1.68× | ||
| 07 | PC game | Games | 1.65× | ||
| 08 | Livemusic | Music & Radio | 1.62× | ||
| 09 | Starter home | Home & Garden | 1.62× | ||
| 10 | Sportswear (fashion) | Fashion & Accessoires | 1.61× | ||
| 11 | Iberdrola | Home & Garden | 1.57× | ||
| 12 | Home Design | Home & Garden | 1.57× | ||
| 13 | Home décor products | Home & Garden | 1.56× | ||
| 14 | Digital illustration | Arts & Culture | 1.56× | ||
| 15 | Uniqlo | Shopping | 1.55× | ||
| 16 | Property finder | Home & Garden | 1.55× | ||
| 17 | Nike | Fashion & Accessoires | 1.53× | ||
| 18 | Home repair | Home & Garden | 1.53× | ||
| 19 | Home construction | Home & Garden | 1.53× | ||
| 20 | Streetwear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.25× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.81× |
Visual arts has an estimated audience of 3,643,376 people in Spain, concentrated in Balearic Islands and Catalonia.
60.4% of Visual arts fans are female, 39.6% are male, with an average age of 44.2 years.
Visual arts fans show strongest brand affinity for Art exhibition (1.79×), Nike (1.53×), and Iberdrola (1.57×) over the country average.
Visual arts fans in Spain are most concentrated in Balearic Islands (reach ~600K), Catalonia (reach ~600K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Visual arts itself, the audience over-indexes on Nike (1.53×), Iberdrola (1.57×), Streetwear (1.51×), and Livemusic (1.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Visual arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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