Rascasse Audience Intelligence

Dora's Target Market in United States

Dora's has an estimated audience of 2.1M people in United States.

#1543among brands in United States#791in Home & Garden

The average Dora's fan in United States is 39.3 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Vacuum flask, Reuse, Plastic pollution, with strongest over-indexing on Vacuum flask (30.57× the country average).

Demographically, the Dora's audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Community Orientation.

The typical Dora's fan in United States is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Vacuum flask.

Category: Home & Garden · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in United States
Gender
68.4%♀
31.6% male
Age
39.3
average years
Country rank
#14126
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dora's

68.4% are female, 31.6% are male, average age 39.3.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Dora's audience in United States
MetricValue
Female68.4%
Male31.6%
Average age39.3
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Dora's audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4419%
45-5420%
55+20%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Dora's audience comes from United States.

Worldwide audience distribution share by country for Dora's
CountryShare
United States24.2%
China4.6%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dora's customers by region in United States
#RegionReachAffinity×
01Colorado~100K3.19×
02Arkansas~50K2.55×
03Alabama~50K1.62×
04Texas~200K1.29×
05Kentucky~30K1.15×
06Georgia~80K1.10×
07North Carolina~80K1.10×
08New Mexico~10K1.10×
09New Jersey~60K1.09×
10Louisiana~30K1.09×
11Indiana~50K1.07×
12Missouri~40K1.06×
13Oklahoma~30K1.06×
14South Carolina~40K1.04×
15California~200K1.00×
16Virginia~50K0.99×
17Mississippi~20K0.99×
18Hawaii~9K0.98×
19New York~100K0.97×
20Ohio~70K0.97×
21Nebraska~10K0.97×
22Pennsylvania~80K0.96×
23Connecticut~20K0.96×
24Kansas~20K0.96×
25Illinois~80K0.95×
26Washington~50K0.95×
27Massachusetts~40K0.94×
28Florida~100K0.92×
29West Virginia~10K0.92×
30Arizona~40K0.90×
31South Dakota~5K0.90×
32Michigan~60K0.88×
33Maryland~30K0.87×
34Alaska~4K0.87×
35Tennessee~40K0.85×
36Nevada~20K0.85×
37Iowa~20K0.85×
38Wisconsin~30K0.84×
39Delaware~5K0.84×
40Utah~20K0.83×
41North Dakota~4K0.83×
42Rhode Island~5K0.80×
43Wyoming~3K0.79×
44Minnesota~30K0.77×
45Idaho~9K0.76×
46New Hampshire~6K0.75×
47Vermont~3K0.75×
48Oregon~20K0.74×
49Montana~5K0.69×
50Maine~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Dora's, United States
0.67×1.00×3.19×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dora's audience vs. the country average
#·InterestCategoryAffinity×
01Vacuum flaskHome & Garden30.57×
02ReuseHome & Garden20.33×
03Plastic pollutionPolitics & Society6.80×
04Plastic recyclingPolitics & Society6.12×
05Hot chocolateFood & Beverages4.03×
06PosterArts & Culture2.78×
07Non-alcoholic beverageFood & Beverages2.28×
08Microwave ovenHome & Garden2.03×
09Sustainable energyHome & Garden1.99×
10Hardware storeHome & Garden1.88×
11Charitable organizationPolitics & Society1.80×
12SustainabilityPolitics & Society1.76×
13CabinetryHome & Garden1.72×
14InnovationBusiness & Career1.68×
15IKEAHome & Garden1.67×
16AnthropologieShopping1.61×
17Trader Joe'sShopping1.60×
18Nonprofit organizationPolitics & Society1.59×
19GeneticsKids & Family1.51×
20Discount storesShopping1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dora's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dora's audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.05×
Community OrientationOPEN1.53×
DIY MentalityTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dora's audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Risk AppetiteTHRILL0.94×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Home & Garden audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dora's over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/doras-10000292” · Methodology