Acapulco Audience in Mexico
Acapulco has an estimated audience of 4,561,882 people in Mexico. 53.3% are female, 46.7% are male, average age 34.7. Top regions: State of Mexico, Distrito Federal, Guerrero. Top brand affinities: Guerrero, Virtual private network, Firefox, Tractor unit, Tierra Cali.
The average Acapulco fan in Mexico is 34.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Guerrero. Top brand affinities include Guerrero, Virtual private network, Firefox, with strongest over-indexing on Guerrero (1.91× the country average). Demographically, the Acapulco audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Acapulco fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 34.7 |
| Estimated audience size | 4,561,882 |
Audience persona
The typical Acapulco fan in Mexico is balanced, around 34.7 years old, with strong Mindfulness tendencies and a notable affinity for Guerrero.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,058,284 | 1.69× |
| Distrito Federal | 993,494 | 1.66× |
| Guerrero | 918,443 | 7.93× |
| Puebla | 316,619 | 1.31× |
| Jalisco | 194,642 | 0.58× |
| Morelos | 176,675 | 2.24× |
| Veracruz (state) | 149,402 | 0.56× |
| Guanajuato | 137,702 | 0.64× |
| Nuevo Leon | 119,677 | 0.44× |
| Hidalgo | 113,532 | 1.03× |
| Baja California | 110,487 | 0.58× |
| Michoacan de Ocampo | 96,984 | 0.61× |
| Oaxaca | 76,185 | 0.6× |
| Chihuahua | 72,013 | 0.46× |
| Chiapas | 57,347 | 0.42× |
| Coahuila de Zaragoza | 55,637 | 0.41× |
| Tlaxcala | 50,685 | 0.97× |
| Yucatan | 38,635 | 0.41× |
| Sinaloa | 38,418 | 0.32× |
| Baja California Sur | 26,460 | 0.73× |
| Aguascalientes | 24,654 | 0.43× |
| Zacatecas | 23,821 | 0.41× |
| Nayarit | 22,672 | 0.51× |
| Durango | 22,349 | 0.35× |
| Colima | 12,107 | 0.41× |
| Campeche | 11,185 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guerrero | 1.91× | Travel & Leisure |
| Virtual private network | 1.55× | Technology & Electronics |
| Firefox | 1.6× | Internet & Social Media |
| Tractor unit | 1.54× | Cars & Mobility |
| Tierra Cali | 1.62× | Travel & Leisure |
| Proxy server | 1.52× | Internet & Social Media |
| Harness racing | 1.59× | Sports |
| Agricultural science | 1.53× | Business & Career |
| Bungalow | 1.79× | Home & Garden |
| Solaris (operating system) | 1.73× | Technology & Electronics |
| Unix | 1.61× | Technology & Electronics |
| Vernacular architecture | 1.61× | Home & Garden |
| Truck classification | 1.53× | |
| PPG Industries | 1.51× | Business & Career |
| Foundation garment | 1.52× | Fashion & Accessoires |
| Dallas (1978 TV series) | 1.59× | Movies & TV |
| Dune buggy | 1.51× | Cars & Mobility |
| Colorado Rapids | 2.32× | Sports |
| Grupo Bryndis | 1.54× | Music & Radio |
| Mozilla | 1.72× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.06 |
| Risk Appetite | THRILL | 2.68 |
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.2 |
| Quality Awareness | PREMIUM | 1.98 |
| Travelling | THRILL | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 46.3% |
| United States | 20.3% |
| Spain | 5.4% |
See Acapulco audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Acapulco have in Mexico?
Acapulco has an estimated audience of 4,561,882 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Acapulco fans?
53.3% of Acapulco fans are female, 46.7% are male, with an average age of 34.7 years.
Which brands do Acapulco fans like most?
Acapulco fans show strongest brand affinity for Guerrero (1.91×), Virtual private network (1.55×), and Firefox (1.6×) over the country average.
Where do Acapulco fans live in Mexico?
Acapulco fans in Mexico are most concentrated in State of Mexico (reach 1,058,284), Distrito Federal (reach 993,494), and Guerrero (reach 918,443). These three regions account for the largest share of the active audience.
What other brands do Acapulco fans also like?
Beyond Acapulco itself, the audience over-indexes on Virtual private network (1.55×), Firefox (1.6×), Tractor unit (1.54×), and Tierra Cali (1.62×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Acapulco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.