A data profile of the people who buy, follow and care about Acapulco in Mexico — modelled from more than twelve digital signal sources. Acapulco has an estimated audience of 4,561,882 people in Mexico.
The average Acapulco fan in Mexico is 34.7 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Guerrero.
Top brand affinities include Guerrero, Virtual private network, Firefox, with strongest over-indexing on Guerrero (1.91× the country average).
Demographically, the Acapulco audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Acapulco fan in Mexico is balanced, around 34.7 years old, with strong Tradition tendencies and a notable affinity for Guerrero.
The key figures that characterise the Acapulco profile in Mexico.
53.3% are female, 46.7% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 34.7 |
| Estimated audience size | 4,561,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Acapulco audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 46.1% |
| United States | 20.2% |
| Spain | 5.3% |
Where the Acapulco audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guerrero | ~900K | 7.90× | |
| 02 | Morelos | ~200K | 2.22× | |
| 03 | State of Mexico | ~1M | 1.69× | |
| 04 | Distrito Federal | ~1M | 1.65× | |
| 05 | Puebla | ~300K | 1.30× | |
| 06 | Hidalgo | ~100K | 1.03× | |
| 07 | Tlaxcala | ~50K | 0.97× | |
| 08 | Baja California Sur | ~30K | 0.75× | |
| 09 | Guanajuato | ~100K | 0.65× | |
| 10 | Michoacan de Ocampo | ~100K | 0.63× | |
| 11 | Oaxaca | ~80K | 0.62× | |
| 12 | Baja California | ~100K | 0.59× | |
| 13 | Jalisco | ~200K | 0.58× | |
| 14 | Veracruz (state) | ~200K | 0.57× | |
| 15 | Nayarit | ~20K | 0.56× | |
| 16 | Colima | ~10K | 0.50× | |
| 17 | Chihuahua | ~80K | 0.48× | |
| 18 | Zacatecas | ~30K | 0.48× | |
| 19 | Aguascalientes | ~30K | 0.47× | |
| 20 | Nuevo Leon | ~100K | 0.45× | |
| 21 | Chiapas | ~60K | 0.45× | |
| 22 | Coahuila de Zaragoza | ~60K | 0.44× | |
| 23 | Yucatan | ~40K | 0.44× | |
| 24 | Campeche | ~20K | 0.44× | |
| 25 | Durango | ~30K | 0.43× | |
| 26 | Sinaloa | ~40K | 0.35× |
The strongest cross-interests of the Acapulco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colorado Rapids | Sports | 2.32× | ||
| 02 | Guerrero | Travel & Leisure | 1.91× | ||
| 03 | Real Salt Lake | Sports | 1.88× | ||
| 04 | Bungalow | Home & Garden | 1.79× | ||
| 05 | Solaris (operating system) | Technology & Electronics | 1.73× | ||
| 06 | Tierra Cali | Travel & Leisure | 1.62× | ||
| 07 | Unix | Technology & Electronics | 1.61× | ||
| 08 | Vernacular architecture | Home & Garden | 1.61× | ||
| 09 | Firefox | Internet & Social Media | 1.60× | ||
| 10 | Harness racing | Sports | 1.59× | ||
| 11 | Dallas (1978 TV series) | Movies & TV | 1.59× | ||
| 12 | Virtual private network | Technology & Electronics | 1.55× | ||
| 13 | Tractor unit | Cars & Mobility | 1.54× | ||
| 14 | Grupo Bryndis | Music & Radio | 1.54× | ||
| 15 | Agricultural science | Business & Career | 1.53× | ||
| 16 | Truck classification | Topic | 1.53× | ||
| 17 | Proxy server | Internet & Social Media | 1.52× | ||
| 18 | Foundation garment | Fashion & Accessoires | 1.52× | ||
| 19 | PPG Industries | Business & Career | 1.51× | ||
| 20 | Dune buggy | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.17× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Community Orientation | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Individualism | JOY | 0.80× |
Acapulco has an estimated audience of 4,561,882 people in Mexico, concentrated in State of Mexico and Distrito Federal.
53.3% of Acapulco fans are female, 46.7% are male, with an average age of 34.7 years.
Acapulco fans show strongest brand affinity for Guerrero (1.91×), Virtual private network (1.55×), and Firefox (1.6×) over the country average.
Acapulco fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Guerrero (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Acapulco itself, the audience over-indexes on Virtual private network (1.55×), Firefox (1.6×), Tractor unit (1.54×), and Tierra Cali (1.62×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Acapulco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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