Rascasse Audience Intelligence

Aston Martin F1 Fan Demographics in United States

Aston Martin F1 has an estimated audience of 272K people in United States.

#120among Motorsport in United States#819among teams in United States#5278in Sports

The average Aston Martin F1 fan in United States is 38.5 years old, more male, and lives primarily in California.

Its fans are 1.0 years younger than the group average of 39.5.

Women make up 28.1% of the fan base, 1.7 percentage points more than the group average.

Interest is seasonal: February, March and May account for 41% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Category: Sports · Type: Team · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
272K
in United States
Gender
28.1%♀
71.9% male
Age
38.5
average years
Country rank
#53219
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Aston Martin F1 fans

28.1% are female, 71.9% are male, average age 38.5.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Aston Martin F1 audience in United States
MetricValue
Female28.1%
Male71.9%
Average age38.5
Estimated audience size272K
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Aston Martin F1 audience in United States
Age bracketShare%
16-2426%
25-3420%
35-4416%
45-5417%
55+21%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Aston Martin F1 audience comes from United States.

Worldwide audience distribution share by country for Aston Martin F1
CountryShare
Spain31.8%
United Kingdom8.2%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Aston Martin F1 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~10K1.50×
02Connecticut~4K1.46×
03California~50K1.44×
04Nevada~4K1.44×
05Florida~20K1.43×
06Texas~30K1.37×
07Massachusetts~8K1.32×
08Washington, District of Columbia<1K1.31×
09Utah~3K1.29×
10Washington~8K1.28×
11Virginia~9K1.25×
12New York~20K1.22×
13South Carolina~5K1.18×
14Colorado~5K1.17×
15Illinois~10K1.15×
16Iowa~3K1.14×
17Indiana~6K1.09×
18North Carolina~10K1.06×
19Arizona~6K1.02×
20Nebraska~2K1.02×
21Idaho~2K1.02×
22New Hampshire~1K1.01×
23Rhode Island<1K1.00×
24Wisconsin~5K0.98×
25Pennsylvania~10K0.97×
26Ohio~9K0.97×
27Maryland~5K0.97×
28Georgia~9K0.96×
29Oregon~3K0.95×
30Alaska<1K0.95×
31Vermont<1K0.95×
32Michigan~8K0.94×
33Minnesota~4K0.94×
34Tennessee~5K0.93×
35Hawaii~1K0.93×
36North Dakota<1K0.93×
37Montana<1K0.92×
38Missouri~5K0.91×
39Kansas~2K0.91×
40Maine<1K0.90×
41South Dakota<1K0.90×
42Delaware<1K0.87×
43Kentucky~3K0.85×
44New Mexico~1K0.85×
45West Virginia~1K0.84×
46Oklahoma~3K0.82×
47Alabama~3K0.79×
48Arkansas~2K0.78×
49Mississippi~2K0.77×
50Louisiana~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Aston Martin F1, United States
0.74×1.00×1.50×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Aston Martin F1 over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/aston-martin-f1-10004623” · Methodology