A data profile of the people who buy, follow and care about izzi in Mexico — modelled from more than twelve digital signal sources. izzi has an estimated audience of 6,667,409 people in Mexico.
izzi has an estimated audience of 6,667,409 people in Mexico. 51.2% are female, 48.8% are male, average age 31.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (202.07× the country average).
Demographically, the izzi audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical izzi fan in Mexico is balanced, around 31.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the izzi profile in Mexico.
51.2% are female, 48.8% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 31.7 |
| Estimated audience size | 6,667,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide izzi audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 94.9% |
| United States | 1.3% |
| Brazil | 0.6% |
The strongest cross-interests of the izzi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 498.98× | ||
| 02 | Costa Rica | Travel & Leisure | 370.23× | ||
| 03 | Shopping and fashion | Shopping | 202.07× | ||
| 04 | Game consoles | Technology & Electronics | 142.12× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 107.18× | ||
| 06 | Catholic Church | Politics & Society | 103.12× | ||
| 07 | Valentine's Day | Kids & Family | 96.36× | ||
| 08 | Sarcasm | Politics & Society | 81.36× | ||
| 09 | Broadcasting of sports events | Movies & TV | 75.21× | ||
| 10 | Travel agency | Travel & Leisure | 71.14× | ||
| 11 | Banana | Food & Beverages | 63.40× | ||
| 12 | Mobile game | Games | 61.42× | ||
| 13 | El País | News | 51.51× | ||
| 14 | Dentistry | Business & Career | 45.81× | ||
| 15 | Love & Sex | Kids & Family | 39.79× | ||
| 16 | Orange (fruit) | Food & Beverages | 38.79× | ||
| 17 | Papaya | Food & Beverages | 37.46× | ||
| 18 | Sexology | Kids & Family | 34.59× | ||
| 19 | Freeware | Technology & Electronics | 29.93× | ||
| 20 | Breastfeeding | Kids & Family | 29.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 21.40× | |
| Travelling | THRILL | 18.54× | |
| Urban Lifestyle | OPEN | 4.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Convenience Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for izzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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