izzi Audience in Mexico
izzi has an estimated audience of 6,200,452 people in Mexico. 51.2% are female, 48.8% are male, average age 31.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (202.07× the country average). Demographically, the izzi audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of izzi fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 31.7 |
| Estimated audience size | 6,200,452 |
Audience persona
The typical izzi fan in Mexico is balanced, around 31.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of izzi fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 202.07× | Shopping |
| Costa Rica | 370.23× | Travel & Leisure |
| Game consoles | 142.12× | Technology & Electronics |
| Catholic Church | 103.12× | Politics & Society |
| Sarcasm | 81.36× | Politics & Society |
| Mobile game | 61.42× | Games |
| Travel agency | 71.14× | Travel & Leisure |
| Banana | 63.4× | Food & Beverages |
| Broadcasting of sports events | 75.21× | Movies & TV |
| Valentine's Day | 96.36× | Kids & Family |
| Exfoliation (cosmetology) | 107.18× | Beauty & Wellness |
| El País | 51.51× | News |
| Dentistry | 45.81× | Business & Career |
| Daily Horoscope | 498.98× | Internet & Social Media |
| Freeware | 29.93× | Technology & Electronics |
| Sexology | 34.59× | Kids & Family |
| Papaya | 37.46× | Food & Beverages |
| Love & Sex | 39.79× | Kids & Family |
| Breastfeeding | 29.56× | Kids & Family |
| Orange (fruit) | 38.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 21.4 |
| Travelling | THRILL | 18.54 |
| Urban Lifestyle | OPEN | 4.43 |
| Risk Appetite | THRILL | 2.58 |
| Mindfulness | BALANCE | 1.67 |
| Need for Security | CONSERVATISM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 94.6% |
| United States | 1.4% |
| Brazil | 0.6% |
See izzi audiences in other countries
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How to read this data
Audience size is the estimated number of people in Mexico who actively search for izzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.