izzi Audience in Mexico

izzi has an estimated audience of 6,200,452 people in Mexico. 51.2% are female, 48.8% are male, average age 31.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (202.07× the country average). Demographically, the izzi audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of izzi fans

Demographic split for izzi audience in Mexico
MetricValue
Female51.2%
Male48.8%
Average age31.7
Estimated audience size6,200,452

Audience persona

The typical izzi fan in Mexico is balanced, around 31.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of izzi fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for izzi audience
BrandAffinityCategory
Shopping and fashion202.07×Shopping
Costa Rica370.23×Travel & Leisure
Game consoles142.12×Technology & Electronics
Catholic Church103.12×Politics & Society
Sarcasm81.36×Politics & Society
Mobile game61.42×Games
Travel agency71.14×Travel & Leisure
Banana63.4×Food & Beverages
Broadcasting of sports events75.21×Movies & TV
Valentine's Day96.36×Kids & Family
Exfoliation (cosmetology)107.18×Beauty & Wellness
El País51.51×News
Dentistry45.81×Business & Career
Daily Horoscope498.98×Internet & Social Media
Freeware29.93×Technology & Electronics
Sexology34.59×Kids & Family
Papaya37.46×Food & Beverages
Love & Sex39.79×Kids & Family
Breastfeeding29.56×Kids & Family
Orange (fruit)38.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by izzi audience
TraitClusterScore
SpiritualityBALANCE21.4
TravellingTHRILL18.54
Urban LifestyleOPEN4.43
Risk AppetiteTHRILL2.58
MindfulnessBALANCE1.67
Need for SecurityCONSERVATISM1.64

Worldwide distribution

Worldwide audience distribution share by country for izzi
CountryShare
Mexico94.6%
United States1.4%
Brazil0.6%

See izzi audiences in other countries

More Social media influencer audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for izzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.