izzi Audience in Mexico
izzi has an estimated audience of 6,009,696 people in Mexico. 48.5% are female, 51.5% are male, average age 30.2. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (13.15× the country average). Demographically, the izzi audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of izzi fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 30.2 |
| Estimated audience size | 6,009,696 |
Audience persona
The typical izzi fan in Mexico is balanced, around 30.2 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 13.15× | Technology & Electronics |
| Google Drive | 12.12× | Technology & Electronics |
| Twilight (series) | 9.08× | Movies & TV |
| Karl Marx | 15.13× | Literature |
| Fox News Channel | 18.95× | Movies & TV |
| Tinder | 10.88× | Internet & Social Media |
| Ayrton Senna | 12.93× | Sports |
| China Central Television | 9.33× | Movies & TV |
| Banana | 3.48× | Food & Beverages |
| Ready Player One | 12.58× | Movies & TV |
| captain america | 5.17× | Movies & TV |
| Sarcasm | 3.27× | Politics & Society |
| Catholic Church | 2.68× | Politics & Society |
| Near field communication | 26.42× | Technology & Electronics |
| Pixel art | 27.55× | Arts & Culture |
| Automated teller machine | 14.93× | Business & Career |
| The Dubai Mall | 41.53× | Fashion & Accessoires |
| Ketchup | 13.05× | Food & Beverages |
| Travel agency | 3× | Travel & Leisure |
| Game consoles | 2.31× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.4 |
| Risk Appetite | THRILL | 2.56 |
| Need for Security | CONSERVATISM | 1.85 |
| Urban Lifestyle | OPEN | 1.64 |
| Travelling | THRILL | 1.48 |
| Spirituality | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 94.5% |
| United States | 1.5% |
| Brazil | 0.6% |
See izzi audiences in other countries
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How to read this data
Audience size is the estimated number of people in Mexico who actively search for izzi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.