Rascasse Audience Intelligence

Morelos Audience in Mexico

A data profile of the people who buy, follow and care about Morelos in Mexico — modelled from more than twelve digital signal sources. Morelos has an estimated audience of 5,938,300 people in Mexico.

#35among POI in Mexico#43in Travel & Leisure

The average Morelos fan in Mexico is 31.8 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Morelos.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Morelos profile in Mexico.

Audience size
5.9M
in Mexico
Gender
52.3%♀
47.7% male
Age
31.8
average years
Country rank
#388
POI in Mexico
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Morelos fans

52.3% are female, 47.7% are male, average age 31.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Morelos audience in Mexico
MetricValue
Female52.3%
Male47.7%
Average age31.8
Estimated audience size5,938,300
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Morelos audience in Mexico
Age bracketShare%
16-1939%
20-2922%
30-3917%
40-4914%
50+7%
Fig. 04

Worldwide distribution

59.5%

of the worldwide Morelos audience comes from Mexico.

Worldwide audience distribution share by country for Morelos
CountryShare
Mexico59.5%
United States16.0%
Colombia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Morelos audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Morelos fans by region: top regions in Mexico
#RegionReachAffinity×
01Morelos~800K7.38×
02State of Mexico~1M1.20×
03Distrito Federal~900K1.14×
04Michoacan de Ocampo~200K1.13×
05Puebla~300K1.05×
06Guerrero~200K1.02×
07Tlaxcala~60K0.93×
08Zacatecas~70K0.89×
09Hidalgo~100K0.82×
10Coahuila de Zaragoza~100K0.77×
11Veracruz (state)~300K0.74×
12Aguascalientes~60K0.74×
13Guanajuato~200K0.72×
14Jalisco~300K0.69×
15Campeche~30K0.67×
16Nayarit~40K0.66×
17Colima~30K0.66×
18Yucatan~80K0.61×
19Durango~50K0.60×
20Nuevo Leon~200K0.59×
21Baja California~100K0.59×
22Chiapas~100K0.56×
23Baja California Sur~30K0.56×
24Chihuahua~100K0.50×
25Sinaloa~70K0.47×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Morelos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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