Morelos Audience in Mexico
Morelos has an estimated audience of 5,938,300 people in Mexico. 52.3% are female, 47.7% are male, average age 31.8. Top regions: State of Mexico, Distrito Federal, Morelos. Top brand affinities: Huawei, Motorola, Soccer without La Liga, Baseball without MLB, Basketball without NBA.
The average Morelos fan in Mexico is 31.8 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Morelos. Top brand affinities include Huawei, Motorola, Soccer without La Liga, with strongest over-indexing on Huawei (1.57× the country average). Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Morelos fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 31.8 |
| Estimated audience size | 5,938,300 |
Audience persona
The typical Morelos fan in Mexico is balanced, around 31.8 years old, with a notable affinity for Huawei.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 981,270 | 1.2× |
| Distrito Federal | 892,727 | 1.14× |
| Morelos | 764,406 | 7.44× |
| Puebla | 332,715 | 1.06× |
| Jalisco | 297,911 | 0.68× |
| Veracruz (state) | 254,881 | 0.73× |
| Michoacan de Ocampo | 232,864 | 1.13× |
| Nuevo Leon | 205,410 | 0.58× |
| Guanajuato | 198,249 | 0.71× |
| Guerrero | 154,542 | 1.03× |
| Baja California | 139,791 | 0.57× |
| Coahuila de Zaragoza | 135,602 | 0.76× |
| Hidalgo | 115,690 | 0.8× |
| Chihuahua | 94,888 | 0.46× |
| Chiapas | 91,380 | 0.51× |
| Yucatan | 71,484 | 0.58× |
| Sinaloa | 66,127 | 0.42× |
| Zacatecas | 65,985 | 0.88× |
| Tlaxcala | 62,590 | 0.92× |
| Aguascalientes | 53,227 | 0.71× |
| Durango | 42,994 | 0.52× |
| Nayarit | 34,030 | 0.59× |
| Campeche | 26,856 | 0.59× |
| Colima | 21,547 | 0.57× |
| Baja California Sur | 20,444 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huawei | 1.57× | Technology & Electronics |
| Motorola | 1.58× | Technology & Electronics |
| Soccer without La Liga | 2.9× | Sports |
| Baseball without MLB | 2.13× | Sports |
| Basketball without NBA | 2.09× | Sports |
| Motorsports without Formula One | 1.67× | Sports |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 59.6% |
| United States | 16.1% |
| Colombia | 6.1% |
See Morelos audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Morelos have in Mexico?
Morelos has an estimated audience of 5,938,300 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Morelos fans?
52.3% of Morelos fans are female, 47.7% are male, with an average age of 31.8 years.
Which brands do Morelos fans like most?
Morelos fans show strongest brand affinity for Huawei (1.57×), Motorola (1.58×), and Soccer without La Liga (2.9×) over the country average.
Where do Morelos fans live in Mexico?
Morelos fans in Mexico are most concentrated in State of Mexico (reach 981,270), Distrito Federal (reach 892,727), and Morelos (reach 764,406). These three regions account for the largest share of the active audience.
What other brands do Morelos fans also like?
Beyond Morelos itself, the audience over-indexes on Motorola (1.58×), Soccer without La Liga (2.9×), Baseball without MLB (2.13×), and Basketball without NBA (2.09×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Morelos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.