Rascasse Audience Intelligence

Morelos Audience in United States

A data profile of the people who buy, follow and care about Morelos in United States — modelled from more than twelve digital signal sources. Morelos has an estimated audience of 1,600,111 people in United States.

#1376among POI in United States#1282in Travel & Leisure

The average Morelos fan in United States is 35.9 years old, more male, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, California, Texas.

Top brand affinities include Atlético Madrid, San Diego Padres, Milwaukee Brewers, with strongest over-indexing on Atlético Madrid (14.06× the country average).

Demographically, the Morelos audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Morelos fan in United States is more male, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Morelos profile in United States.

Audience size
1.6M
in United States
Gender
42.2%♀
57.8% male
Age
35.9
average years
Country rank
#16912
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Morelos fans

42.2% are female, 57.8% are male, average age 35.9.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Morelos audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.9
Estimated audience size1,600,111
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Morelos audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3924%
40-4920%
50+10%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Morelos audience comes from United States.

Worldwide audience distribution share by country for Morelos
CountryShare
Mexico59.5%
United States16.0%
Colombia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Morelos audience in United States is strongest.

Fig. 05

Top regions by affinity

Morelos fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K19.67×
02Indiana~50K1.55×
03Arkansas~20K1.48×
04Illinois~80K1.47×
05Texas~200K1.40×
06California~200K1.35×
07Minnesota~30K1.20×
08Arizona~30K1.04×
09Utah~10K0.96×
10Oregon~20K0.92×
11Nevada~10K0.90×
12New Mexico~7K0.89×
13Alaska~3K0.89×
14Vermont~2K0.89×
15North Dakota~3K0.88×
16South Dakota~3K0.87×
17Delaware~4K0.86×
18Montana~4K0.85×
19Washington~30K0.84×
20West Virginia~6K0.84×
21Maine~5K0.84×
22Rhode Island~4K0.84×
23Washington, District of Columbia~4K0.84×
24New Hampshire~5K0.83×
25Idaho~6K0.81×
26Colorado~20K0.80×
27Hawaii~5K0.80×
28Nebraska~6K0.78×
29Georgia~40K0.77×
30Mississippi~10K0.75×
31Kansas~9K0.75×
32Louisiana~20K0.74×
33Wisconsin~20K0.73×
34New Jersey~30K0.72×
35Iowa~9K0.72×
36New York~60K0.67×
37Kentucky~10K0.65×
38Connecticut~10K0.65×
39North Carolina~30K0.64×
40South Carolina~20K0.63×
41Alabama~10K0.63×
42Missouri~20K0.60×
43Tennessee~20K0.59×
44Virginia~20K0.57×
45Maryland~20K0.55×
46Florida~60K0.53×
47Michigan~20K0.53×
48Massachusetts~20K0.52×
49Pennsylvania~30K0.51×
50Ohio~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Morelos, United States
0.46×1.00×19.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Morelos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Morelos audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports20.96×
02Atlético MadridSports14.06×
03Real SociedadSports14.03×
04Sevilla FCSports11.39×
05San Diego PadresSports8.50×
06Colorado RockiesSports8.08×
07HandballSports5.63×
08Milwaukee BrewersSports4.98×
09Paris Saint-GermainSports4.46×
10Pittsburgh PiratesSports3.95×
11Public transportCars & Mobility3.44×
12Real Madrid C.F.Sports3.19×
13Detroit TigersSports3.17×
14WhataburgerFood & Beverages3.17×
15FanaticsFashion & Accessoires3.10×
16Sports clubSports3.00×
17FC BarcelonaSports2.94×
18CVS PharmacyShopping2.15×
19WalgreensShopping2.06×
20TelecommunicationTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Morelos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Morelos audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.37×
Need for SecurityCONSERVATISM1.33×
ExtroversionTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Morelos audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.23×
MindfulnessBALANCE0.40×
Quality AwarenessPREMIUM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Morelos have in United States?

Morelos has an estimated audience of 1,600,111 people in United States, concentrated in Oklahoma and California.

02

What is the gender split and age of Morelos fans?

42.2% of Morelos fans are female, 57.8% are male, with an average age of 35.9 years.

03

Which brands do Morelos fans like most?

Morelos fans show strongest brand affinity for Atlético Madrid (14.06×), San Diego Padres (8.5×), and Milwaukee Brewers (4.98×) over the country average.

04

Where do Morelos fans live in United States?

Morelos fans in United States are most concentrated in Oklahoma (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Morelos fans also like?

Beyond Morelos itself, the audience over-indexes on San Diego Padres (8.5×), Milwaukee Brewers (4.98×), Real Madrid C.F. (3.19×), and Colorado Rockies (8.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Morelos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Morelos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →