Morelos Audience in United States

Morelos logo

Morelos has an estimated audience of 1,600,111 people in United States. 42.2% are female, 57.8% are male, average age 35.9. Top regions: Oklahoma, California, Texas. Top brand affinities: Real Madrid C.F., Atlético Madrid, San Diego Padres, Milwaukee Brewers, FC Barcelona.

The average Morelos fan in United States is 35.9 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, California, Texas. Top brand affinities include Real Madrid C.F., Atlético Madrid, San Diego Padres, with strongest over-indexing on Real Madrid C.F. (3.64× the country average). Demographically, the Morelos audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Morelos fans

Demographic split for Morelos audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.9
Estimated audience size1,600,111

Audience persona

The typical Morelos fan in United States is more male, around 35.9 years old, with strong Need for Security tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Morelos in United States
RegionReachAffinity
Oklahoma313,51617.64×
California257,9251.47×
Texas208,3471.51×
Illinois89,6111.68×
New York65,4110.73×
Florida57,9410.53×
Indiana52,3071.79×
Georgia38,9020.79×
Arizona36,7221.12×
Minnesota31,9221.39×
New Jersey30,3540.75×
North Carolina30,2460.63×
Washington27,1630.85×
Arkansas22,8991.74×
Pennsylvania22,8370.42×
Colorado20,3150.81×
Virginia19,9180.51×
Oregon17,7230.97×
Michigan17,1360.41×
Wisconsin17,0450.71×
Utah15,4911.08×
Tennessee14,6570.46×
Nevada14,6510.95×
Ohio14,2340.29×
Louisiana13,3340.65×
South Carolina11,3730.47×
Missouri10,8470.42×
Massachusetts10,4350.33×
Maryland10,2090.37×
Alabama7,7570.35×
Kansas7,5040.6×
Iowa6,8980.52×
Kentucky6,5450.33×
Connecticut6,3380.39×
New Mexico6,3140.79×
Idaho4,7640.59×
Nebraska4,3700.54×
Mississippi4,2180.32×
Washington, District of Columbia3,4500.72×
Delaware2,6650.6×
Hawaii2,0480.3×
Rhode Island1,6420.32×
West Virginia1,5480.21×
Alaska1,5440.45×
Montana1,4580.33×
South Dakota1,4400.39×
Maine1,3330.23×
North Dakota1,2940.39×
New Hampshire1,2750.2×
Wyoming1,2520.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morelos audience
BrandAffinityCategory
Real Madrid C.F.3.64×Sports
Atlético Madrid12.23×Sports
San Diego Padres7.79×Sports
Milwaukee Brewers4.25×Sports
FC Barcelona2.66×Sports
Detroit Tigers2.33×Sports
Colorado Rockies5.19×Sports
Public transport2.17×Cars & Mobility
Manchester City F.C.2.99×Sports
Used car1.55×Cars & Mobility
Table tennis4.02×Sports
Juventus F.C.3.67×Sports
Manchester United F.C.2.16×Sports
Valencia CF8.15×Sports
Sports club2.13×Sports
Pittsburgh Pirates2.99×Sports
J Balvin4.63×Music & Radio
Handball3.65×Sports
Paris Saint-Germain2.94×Sports
Street food1.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morelos audience
TraitClusterScore
Need for SecurityCONSERVATISM1.23
Urban LifestyleOPEN1.14
Risk AppetiteTHRILL1.12
ExtroversionTHRILL1.04
Price SensitivityPREMIUM0.96
Social Media UsageJOY0.92

Worldwide distribution

Worldwide audience distribution share by country for Morelos
CountryShare
Mexico59.6%
United States16.1%
Colombia6.1%

See Morelos audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Morelos have in United States?

Morelos has an estimated audience of 1,600,111 people in United States, concentrated in Oklahoma and California.

What is the gender split and age of Morelos fans?

42.2% of Morelos fans are female, 57.8% are male, with an average age of 35.9 years.

Which brands do Morelos fans like most?

Morelos fans show strongest brand affinity for Real Madrid C.F. (3.64×), Atlético Madrid (12.23×), and San Diego Padres (7.79×) over the country average.

Where do Morelos fans live in United States?

Morelos fans in United States are most concentrated in Oklahoma (reach 313,516), California (reach 257,925), and Texas (reach 208,347). These three regions account for the largest share of the active audience.

What other brands do Morelos fans also like?

Beyond Morelos itself, the audience over-indexes on Atlético Madrid (12.23×), San Diego Padres (7.79×), Milwaukee Brewers (4.25×), and FC Barcelona (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morelos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.