Rascasse Audience Intelligence

Pakistan Cricket Board Audience in United States

Pakistan Cricket Board has an estimated audience of 96K people in United States.

#64among Cricket in United States
#1634among NGOs & parties in United States
#8804in Sports

The average Pakistan Cricket Board fan in United States is 36.9 years old, more male, and lives primarily in California.

By number of fans, Pakistan Cricket Board ranks #64 among the 335 objects in Cricket in United States.

Its fans are 1.8 years older than the group average of 35.1.

Compared with the other 334 objects in Cricket, Pakistan Cricket Board fans stand out for their interest in NDTV, Etihad Airways and Food steamer.

Interest is seasonal: February, March and October account for 45% of the year's searches, April is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include NDTV, Etihad Airways, Food steamer, with strongest over-indexing on NDTV (49.07× the country average).

Demographically, the Pakistan Cricket Board audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

The typical Pakistan Cricket Board fan in United States is more male, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for NDTV.

Category: Sports · Type: NGO / Political Party · Subtype: Cricket

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
96K
in United States
Gender
42.1%♀
57.9% male
Age
36.9
average years
Country rank
#83493
among all objects in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Pakistan Cricket Board fans

42.1% are female, 57.9% are male, average age 36.9.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Pakistan Cricket Board audience in United States
MetricValue
Female42.1%
Male57.9%
Average age36.9
Estimated audience size96K
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Pakistan Cricket Board audience in United States
Age bracketShare%
16-2427%
25-3422%
35-4419%
45-5416%
55+16%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Pakistan Cricket Board audience comes from United States.

Worldwide audience distribution share by country for Pakistan Cricket Board
CountryShare
India39.1%
United Arab Emirates13.6%
Saudi Arabia12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pakistan Cricket Board fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~7K2.75×
02Texas~10K1.99×
03New York~10K1.69×
04Virginia~4K1.62×
05Illinois~5K1.40×
06Maryland~2K1.37×
07Washington~3K1.33×
08Georgia~4K1.30×
09California~10K1.24×
10Delaware<1K1.23×
11Connecticut~1K1.21×
12Massachusetts~2K1.13×
13Alaska<1K1.10×
14Vermont<1K1.10×
15North Dakota<1K1.08×
16Michigan~3K1.07×
17South Dakota<1K1.07×
18Montana<1K1.02×
19Washington, District of Columbia<1K1.02×
20Arkansas<1K0.99×
21Rhode Island<1K0.99×
22West Virginia<1K0.98×
23North Carolina~3K0.97×
24Maine<1K0.97×
25New Hampshire<1K0.97×
26Hawaii<1K0.96×
27Kansas<1K0.95×
28Idaho<1K0.95×
29New Mexico<1K0.94×
30Nebraska<1K0.94×
31Mississippi<1K0.92×
32Missouri~2K0.91×
33Iowa<1K0.91×
34Pennsylvania~3K0.90×
35Nevada<1K0.90×
36Kentucky~1K0.89×
37Louisiana~1K0.88×
38Oklahoma~1K0.88×
39Arizona~2K0.87×
40Indiana~2K0.87×
41Utah<1K0.87×
42Alabama~1K0.86×
43Oregon~1K0.86×
44Wisconsin~1K0.85×
45Minnesota~1K0.85×
46South Carolina~1K0.85×
47Ohio~3K0.84×
48Tennessee~2K0.84×
49Colorado~1K0.82×
50Florida~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Pakistan Cricket Board, United States
0.78×1.00×2.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pakistan Cricket Board audience vs. the country average
#·InterestCategoryAffinity×
01NDTVNews49.07×
02Etihad AirwaysTravel & Leisure32.95×
03Food steamerHome & Garden29.12×
04Cricket World CupSports28.98×
05Squash (sport)Sports21.21×
06India national cricket teamSports20.70×
07Pakistan national cricket teamSports20.45×
08Burj KhalifaTravel & Leisure20.00×
09KashmirFashion & Accessoires19.41×
10Malaysia AirlinesTravel & Leisure17.13×
11EmiratesTravel & Leisure13.74×
12Air CanadaTravel & Leisure13.56×
13Shah Rukh KhanMovies & TV13.01×
14PakistanTravel & Leisure12.66×
15LufthansaTravel & Leisure10.31×
16HindiPolitics & Society8.91×
17BadmintonSports8.84×
18Dolly PartonMusic & Radio2.45×
19FIFA World CupSports2.14×
20Donald TrumpPolitics & Society1.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pakistan Cricket Board audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pakistan Cricket Board audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.97×
Urban LifestyleOPEN1.84×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pakistan Cricket Board audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pakistan Cricket Board over the last 12 months. Modelled, not counted; people interested in several ngo / political partys count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pakistan-cricket-board-42797” · Methodology