Rascasse Audience Intelligence

Pakistan Cricket Board Audience in United States

A data profile of the people who buy, follow and care about Pakistan Cricket Board in United States — modelled from more than twelve digital signal sources. Pakistan Cricket Board has an estimated audience of 95,070 people in United States.

#57among Cricket in United States#1586among NGO / Political Party in United States#8822in Sports

The average Pakistan Cricket Board fan in United States is 36.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include NDTV, Cricket World Cup, India national cricket team, with strongest over-indexing on NDTV (49.07× the country average).

Demographically, the Pakistan Cricket Board audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pakistan Cricket Board fan in United States is more male, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for NDTV.

Category: Sports · Type: NGO / Political Party · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Pakistan Cricket Board profile in United States.

Audience size
95K
in United States
Gender
42.1%♀
57.9% male
Age
36.2
average years
Country rank
#79783
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pakistan Cricket Board fans

42.1% are female, 57.9% are male, average age 36.2.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Pakistan Cricket Board audience in United States
MetricValue
Female42.1%
Male57.9%
Average age36.2
Estimated audience size95,070
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Pakistan Cricket Board audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4916%
50+16%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Pakistan Cricket Board audience comes from United States.

Worldwide audience distribution share by country for Pakistan Cricket Board
CountryShare
India40.5%
United Arab Emirates14.8%
Saudi Arabia13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pakistan Cricket Board audience in United States is strongest.

Fig. 05

Top regions by affinity

Pakistan Cricket Board fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~7K2.75×
02Texas~20K1.99×
03New York~9K1.69×
04Virginia~4K1.62×
05Illinois~4K1.40×
06Maryland~2K1.37×
07Washington~3K1.33×
08Georgia~4K1.30×
09California~10K1.24×
10Delaware<1K1.23×
11Connecticut~1K1.21×
12Massachusetts~2K1.13×
13Alaska<1K1.10×
14Vermont<1K1.10×
15North Dakota<1K1.08×
16Michigan~3K1.07×
17South Dakota<1K1.07×
18Washington, District of Columbia<1K1.02×
19Montana<1K1.02×
20Arkansas<1K0.99×
21Rhode Island<1K0.99×
22West Virginia<1K0.98×
23North Carolina~3K0.97×
24New Hampshire<1K0.97×
25Maine<1K0.97×
26Hawaii<1K0.96×
27Kansas<1K0.95×
28Idaho<1K0.95×
29Nebraska<1K0.94×
30New Mexico<1K0.94×
31Mississippi<1K0.92×
32Missouri~1K0.91×
33Iowa<1K0.91×
34Pennsylvania~3K0.90×
35Nevada<1K0.90×
36Kentucky~1K0.89×
37Louisiana~1K0.88×
38Oklahoma<1K0.88×
39Arizona~2K0.87×
40Indiana~2K0.87×
41Utah<1K0.87×
42Alabama~1K0.86×
43Oregon<1K0.86×
44Wisconsin~1K0.85×
45South Carolina~1K0.85×
46Minnesota~1K0.85×
47Ohio~2K0.84×
48Tennessee~2K0.84×
49Colorado~1K0.82×
50Florida~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Pakistan Cricket Board, United States
0.78×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pakistan Cricket Board audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pakistan Cricket Board audience
#·InterestCategoryAffinity×
01NDTVMovies & TV49.07×
02Etihad AirwaysTravel & Leisure32.95×
03Food steamerHome & Garden29.12×
04Cricket World CupSports28.98×
05Squash (sport)Sports21.21×
06India national cricket teamSports20.70×
07Pakistan national cricket teamSports20.45×
08Burj KhalifaTravel & Leisure20.00×
09KashmirFashion & Accessoires19.41×
10Malaysia AirlinesTravel & Leisure17.13×
11EmiratesTravel & Leisure13.74×
12Air CanadaTravel & Leisure13.56×
13PakistanTravel & Leisure12.66×
14LufthansaTravel & Leisure10.31×
15Genghis KhanPolitics & Society9.86×
16HindiPolitics & Society8.91×
17BadmintonSports8.84×
187-ElevenShopping3.11×
19FIFA World CupSports2.14×
20Donald TrumpPolitics & Society1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pakistan Cricket Board audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pakistan Cricket Board audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.97×
Urban LifestyleOPEN1.84×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pakistan Cricket Board audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pakistan Cricket Board have in United States?

Pakistan Cricket Board has an estimated audience of 95,070 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pakistan Cricket Board fans?

42.1% of Pakistan Cricket Board fans are female, 57.9% are male, with an average age of 36.2 years.

03

Which brands do Pakistan Cricket Board fans like most?

Pakistan Cricket Board fans show strongest brand affinity for NDTV (49.07×), Cricket World Cup (28.98×), and India national cricket team (20.7×) over the country average.

04

Where do Pakistan Cricket Board fans live in United States?

Pakistan Cricket Board fans in United States are most concentrated in Texas (reach ~20K), California (reach ~10K), and New York (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Pakistan Cricket Board fans also like?

Beyond Pakistan Cricket Board itself, the audience over-indexes on Cricket World Cup (28.98×), India national cricket team (20.7×), Pakistan (12.66×), and Etihad Airways (32.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Pakistan Cricket Board audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pakistan Cricket Board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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