Rascasse Audience Intelligence

The Vampire Diaries (novel series) Audience in United States

The Vampire Diaries (novel series) has an estimated audience of 2.2M people in United States.

#77among Book / Manga / Comic in United States
#231in Literature

The average The Vampire Diaries (novel series) fan in United States is 35.2 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Mads Mikkelsen, The Twilight Saga (film series), Ellen Pompeo, with strongest over-indexing on Mads Mikkelsen (39.83× the country average).

Demographically, the The Vampire Diaries (novel series) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Tradition, Extroversion.

The typical The Vampire Diaries (novel series) fan in United States is more female, around 35.2 years old, with strong Tradition tendencies and a notable affinity for Mads Mikkelsen.

Category: Literature · Type: Book / Manga / Comic

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
76.0%♀
24.0% male
Age
35.2
average years
Country rank
#13535
among all objects in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Vampire Diaries (novel series) fans

76.0% are female, 24.0% are male, average age 35.2.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for The Vampire Diaries (novel series) audience in United States
MetricValue
Female76.0%
Male24.0%
Average age35.2
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the The Vampire Diaries (novel series) audience in United States
Age bracketShare%
16-2435%
25-3420%
35-4415%
45-5416%
55+14%
Fig. 04

Worldwide distribution

19.7%

of the worldwide The Vampire Diaries (novel series) audience comes from United States.

Worldwide audience distribution share by country for The Vampire Diaries (novel series)
CountryShare
United States19.7%
Brazil12.1%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Vampire Diaries (novel series) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K1.49×
02Mississippi~30K1.44×
03Kentucky~40K1.42×
04Louisiana~40K1.32×
05Arkansas~30K1.31×
06West Virginia~10K1.26×
07Georgia~90K1.25×
08Oklahoma~30K1.24×
09Tennessee~60K1.22×
10Arizona~60K1.18×
11Texas~200K1.17×
12Missouri~50K1.13×
13Indiana~50K1.12×
14North Carolina~80K1.10×
15South Carolina~40K1.10×
16Florida~200K1.07×
17Ohio~80K1.04×
18Michigan~70K1.02×
19Utah~20K1.02×
20Kansas~20K1.01×
21New Mexico~10K0.99×
22Alaska~5K0.98×
23Pennsylvania~80K0.97×
24Idaho~10K0.97×
25Nevada~20K0.96×
26Nebraska~10K0.95×
27Iowa~20K0.94×
28California~200K0.93×
29Virginia~50K0.93×
30Maryland~40K0.93×
31South Dakota~5K0.91×
32Illinois~80K0.90×
33Rhode Island~6K0.90×
34New York~100K0.88×
35Connecticut~20K0.88×
36North Dakota~5K0.88×
37New Jersey~50K0.87×
38Wyoming~3K0.87×
39Washington~40K0.86×
40Oregon~20K0.86×
41Montana~6K0.86×
42Delaware~6K0.86×
43Wisconsin~30K0.85×
44New Hampshire~7K0.85×
45Massachusetts~40K0.84×
46Minnesota~30K0.84×
47Maine~8K0.84×
48Colorado~30K0.80×
49Vermont~3K0.76×
50Hawaii~7K0.72×
Fig. 06

Affinity by region

Affinity by region — The Vampire Diaries (novel series), United States
0.72×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Vampire Diaries (novel series) audience vs. the country average
#·InterestCategoryAffinity×
01Mads MikkelsenMovies & TV39.83×
02The Twilight Saga (film series)Movies & TV35.45×
03Ellen PompeoMovies & TV33.18×
04The Vampire DiariesMovies & TV31.70×
05Anthony MackieMovies & TV27.65×
06George OrwellLiterature27.10×
07Doctor StrangeLiterature26.96×
08Neil GaimanLiterature25.87×
09Guardians of the Galaxy (film)Movies & TV22.37×
10captain americaMovies & TV19.95×
11Black Panther (comics)Literature19.17×
12James McAvoyMovies & TV18.27×
13Josh BrolinMovies & TV17.07×
14Supernatural (U.S. TV series)Movies & TV15.11×
15Jennifer Love HewittMovies & TV14.69×
16Eyes Wide ShutMovies & TV14.69×
17Twilight (series)Movies & TV14.15×
18Rick and MortyMovies & TV8.34×
19Barnes & NobleLiterature4.24×
20Britney SpearsMusic & Radio3.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Vampire Diaries (novel series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Vampire Diaries (novel series) audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.13×
ExtroversionTHRILL1.69×
MindfulnessBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Vampire Diaries (novel series) audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
DIY MentalityTHRILL0.75×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Literature audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Vampire Diaries (novel series) over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-vampire-diaries-novel-series-75235” · Methodology