Rascasse Audience Intelligence

Tractor Supply Company Target Market in United States

Tractor Supply Company has an estimated audience of 23.8M people in United States.

#3among Hardware store in United States#143among brands in United States#63in Shopping

The average Tractor Supply Company fan in United States is 48.1 years old, more male, and lives primarily in Texas.

By number of fans, Tractor Supply Company ranks #3 among the 59 objects in Hardware store in United States — 1,065.9× the group median.

Its fans are 8.0 years older than the group average of 40.1.

Women make up 34.0% of the fan base, 11.1 percentage points fewer than the group average.

Compared with the other 58 objects in Hardware store, Tractor Supply Company fans stand out for their interest in Rural King, Bobcat Company and Loader (equipment).

Most fans live in Texas, Florida, North Carolina.

Top affinities include Rural King, Northern Tool, Bobcat Company, with strongest over-indexing on Rural King (12.29× the country average).

Demographically, the Tractor Supply Company audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Tractor Supply Company fan in United States is more male, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Rural King.

Category: Shopping · Type: Brand · Subtype: Hardware store

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
23.8M
in United States
Gender
34.0%♀
66.0% male
Age
48.1
average years
Country rank
#1308
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tractor Supply Company

34.0% are female, 66.0% are male, average age 48.1.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Tractor Supply Company audience in United States
MetricValue
Female34.0%
Male66.0%
Average age48.1
Estimated audience size23.8M
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Tractor Supply Company audience in United States
Age bracketShare%
16-245%
25-3412%
35-4418%
45-5425%
55+40%
Fig. 04

Worldwide distribution

97.8%

of the worldwide Tractor Supply Company audience comes from United States.

Worldwide audience distribution share by country for Tractor Supply Company
CountryShare
United States97.8%
Canada0.4%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tractor Supply Company customers by region in United States
#RegionReachAffinity×
01Tennessee~900K1.78×
02Mississippi~400K1.77×
03South Carolina~700K1.73×
04Oklahoma~500K1.68×
05New Mexico~200K1.66×
06North Carolina~1.5M1.64×
07Arkansas~400K1.64×
08Maine~200K1.59×
09New Hampshire~100K1.53×
10West Virginia~200K1.46×
11Vermont~70K1.45×
12Alabama~500K1.43×
13Texas~2.5M1.39×
14Kentucky~400K1.38×
15Georgia~1M1.27×
16Louisiana~400K1.24×
17Michigan~900K1.22×
18Virginia~700K1.16×
19Kansas~200K1.16×
20Indiana~600K1.15×
21Wyoming~50K1.15×
22Ohio~900K1.12×
23Pennsylvania~1M1.10×
24North Dakota~60K1.07×
25Florida~1.5M0.98×
26Connecticut~300K0.98×
27Nebraska~100K0.98×
28Delaware~70K0.98×
29Arizona~500K0.95×
30Missouri~400K0.95×
31Maryland~400K0.84×
32Idaho~100K0.82×
33Rhode Island~60K0.80×
34Montana~60K0.77×
35New Jersey~500K0.74×
36South Dakota~50K0.74×
37Utah~200K0.71×
38Colorado~300K0.66×
39Wisconsin~300K0.63×
40Washington~300K0.62×
41Massachusetts~300K0.59×
42Iowa~100K0.59×
43Nevada~100K0.57×
44New York~700K0.50×
45Minnesota~200K0.48×
46California~1M0.43×
47Illinois~300K0.36×
48Oregon~100K0.36×
49Alaska~10K0.25×
50Hawaii~10K0.14×
Fig. 06

Affinity by region

Affinity by region — Tractor Supply Company, United States
0.14×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tractor Supply Company audience vs. the country average
#·InterestCategoryAffinity×
01Rural KingHome & Garden12.29×
02Northern ToolShopping7.17×
03Bobcat CompanyHome & Garden6.17×
04Loader (equipment)Cars & Mobility6.06×
05TractorCars & Mobility4.97×
06Sportsman's WarehouseShopping4.97×
07John DeereCars & Mobility4.66×
08Combine harvesterBusiness & Career4.54×
09LoggingTechnology & Electronics4.49×
10Harbor Freight ToolsHome & Garden4.33×
11Poultry farmingPolitics & Society3.95×
12Heavy equipmentHome & Garden3.90×
13Lawn mowerHome & Garden3.44×
14MenardsHome & Garden3.25×
15Advance Auto PartsCars & Mobility3.19×
16AutoZoneCars & Mobility2.43×
17LawnHome & Garden2.31×
18Dolly PartonMusic & Radio2.20×
19Tractor SupplyShopping2.06×
20Joe BidenPolitics & Society1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tractor Supply Company audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tractor Supply Company audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Need for SecurityCONSERVATISM1.40×
Healthy LifestyleBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tractor Supply Company audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hardware store audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tractor Supply Company over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tractor-supply-company-12886” · Methodology