Veracruz Audience in Mexico
Veracruz has an estimated audience of 5,597,799 people in Mexico. 48.5% are female, 51.5% are male, average age 30.7. Top regions: Veracruz (state), State of Mexico, Distrito Federal. Top brand affinities: Soccer without La Liga.
The average Veracruz fan in Mexico is 30.7 years old, balanced, and lives primarily in Veracruz (state). The audience is concentrated in Veracruz (state), State of Mexico, Distrito Federal. Top brand affinities include Soccer without La Liga, with strongest over-indexing on Soccer without La Liga (1.64× the country average). Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Veracruz fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 30.7 |
| Estimated audience size | 5,597,799 |
Audience persona
The typical Veracruz fan in Mexico is balanced, around 30.7 years old, with a notable affinity for Soccer without La Liga.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Veracruz (state) | 2,810,770 | 8.53× |
| State of Mexico | 853,772 | 1.11× |
| Distrito Federal | 847,018 | 1.15× |
| Puebla | 535,237 | 1.8× |
| Jalisco | 237,568 | 0.57× |
| Nuevo Leon | 211,497 | 0.63× |
| Guanajuato | 163,127 | 0.62× |
| Hidalgo | 136,836 | 1.01× |
| Baja California | 130,267 | 0.56× |
| Chiapas | 124,830 | 0.74× |
| Tamaulipas | 112,774 | 0.6× |
| Michoacan de Ocampo | 111,602 | 0.58× |
| Chihuahua | 102,008 | 0.53× |
| Quintana Roo | 94,934 | 0.86× |
| Guerrero | 88,552 | 0.62× |
| Tlaxcala | 84,554 | 1.32× |
| Morelos | 83,308 | 0.86× |
| Yucatan | 82,750 | 0.71× |
| Coahuila de Zaragoza | 81,344 | 0.48× |
| Aguascalientes | 32,761 | 0.46× |
| Campeche | 31,451 | 0.74× |
| Durango | 30,895 | 0.4× |
| Zacatecas | 30,170 | 0.42× |
| Sinaloa | 26,668 | 0.18× |
| Nayarit | 25,324 | 0.47× |
| Baja California Sur | 23,153 | 0.52× |
| Colima | 18,703 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soccer without La Liga | 1.64× | Sports |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 49.4% |
| United States | 29.6% |
| Colombia | 3.5% |
See Veracruz audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Veracruz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.