Rascasse Audience Intelligence

Veracruz Audience in United States

A data profile of the people who buy, follow and care about Veracruz in United States — modelled from more than twelve digital signal sources. Veracruz has an estimated audience of 3,353,980 people in United States.

#682among POI in United States#766in Travel & Leisure

The average Veracruz fan in United States is 37.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Atlético Madrid, Milwaukee Brewers, San Diego Padres, with strongest over-indexing on Atlético Madrid (10.9× the country average).

Demographically, the Veracruz audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veracruz fan in United States is more male, around 37.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veracruz profile in United States.

Audience size
3.4M
in United States
Gender
43.3%♀
56.7% male
Age
37.5
average years
Country rank
#9368
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veracruz fans

43.3% are female, 56.7% are male, average age 37.5.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Veracruz audience in United States
MetricValue
Female43.3%
Male56.7%
Average age37.5
Estimated audience size3,353,980
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Veracruz audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3924%
40-4921%
50+13%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Veracruz audience comes from United States.

Worldwide audience distribution share by country for Veracruz
CountryShare
Mexico49.4%
United States29.6%
Colombia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veracruz audience in United States is strongest.

Fig. 05

Top regions by affinity

Veracruz fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M3.62×
02New York~400K2.34×
03Louisiana~90K2.17×
04California~700K1.81×
05Alabama~80K1.75×
06Illinois~200K1.71×
07Georgia~200K1.50×
08Arizona~100K1.50×
09New Mexico~20K1.34×
10North Carolina~100K1.26×
11Nevada~40K1.23×
12Oregon~50K1.21×
13Mississippi~30K1.19×
14Utah~40K1.18×
15Kansas~30K1.16×
16Indiana~70K1.15×
17Washington~70K1.09×
18South Carolina~50K1.07×
19Wisconsin~50K1.07×
20Colorado~60K1.06×
21Washington, District of Columbia~10K1.06×
22Oklahoma~40K1.03×
23Kentucky~40K1.02×
24Arkansas~30K1.00×
25Missouri~50K0.99×
26Tennessee~60K0.97×
27Nebraska~20K0.95×
28Ohio~90K0.88×
29New Jersey~80K0.88×
30Idaho~10K0.86×
31Delaware~8K0.86×
32Florida~200K0.84×
33Minnesota~40K0.84×
34Iowa~20K0.84×
35South Dakota~6K0.82×
36Alaska~6K0.82×
37Virginia~70K0.80×
38Vermont~5K0.80×
39North Dakota~5K0.79×
40Montana~7K0.76×
41Rhode Island~8K0.72×
42Hawaii~10K0.71×
43Maryland~40K0.70×
44Maine~8K0.69×
45Connecticut~20K0.67×
46West Virginia~10K0.67×
47New Hampshire~9K0.67×
48Pennsylvania~70K0.65×
49Massachusetts~40K0.64×
50Michigan~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Veracruz, United States
0.62×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veracruz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veracruz audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports15.85×
02Atlético MadridSports10.90×
03San Diego PadresSports7.40×
04Colorado RockiesSports7.32×
05Milwaukee BrewersSports4.98×
06HandballSports4.76×
07Pittsburgh PiratesSports4.02×
08Detroit TigersSports3.17×
09Jessica AlbaMovies & TV3.17×
10FanaticsFashion & Accessoires2.97×
11Public transportCars & Mobility2.86×
12Sports clubSports2.83×
13Real Madrid C.F.Sports2.77×
14Non-alcoholic beverageFood & Beverages2.76×
15Street foodFood & Beverages2.68×
16FC BarcelonaSports2.64×
17WhataburgerFood & Beverages2.42×
18Red LobsterFood & Beverages2.36×
19Used carCars & Mobility1.68×
20Credit (finance)Business & Career1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veracruz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veracruz audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
Career OrientationPOWER1.29×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veracruz audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.20×
MindfulnessBALANCE0.54×
Quality AwarenessPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veracruz have in United States?

Veracruz has an estimated audience of 3,353,980 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Veracruz fans?

43.3% of Veracruz fans are female, 56.7% are male, with an average age of 37.5 years.

03

Which brands do Veracruz fans like most?

Veracruz fans show strongest brand affinity for Atlético Madrid (10.9×), Milwaukee Brewers (4.98×), and San Diego Padres (7.4×) over the country average.

04

Where do Veracruz fans live in United States?

Veracruz fans in United States are most concentrated in Texas (reach ~1M), California (reach ~700K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Veracruz fans also like?

Beyond Veracruz itself, the audience over-indexes on Milwaukee Brewers (4.98×), San Diego Padres (7.4×), Real Madrid C.F. (2.77×), and Detroit Tigers (3.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Veracruz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veracruz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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