Veracruz Audience in United States

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Veracruz has an estimated audience of 3,353,980 people in United States. 43.3% are female, 56.7% are male, average age 37.5. Top regions: Texas, California, Florida. Top brand affinities: Real Madrid C.F., San Diego Padres, Atlético Madrid, Milwaukee Brewers, FC Barcelona.

The average Veracruz fan in United States is 37.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Real Madrid C.F., San Diego Padres, Atlético Madrid, with strongest over-indexing on Real Madrid C.F. (3.16× the country average). Demographically, the Veracruz audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Veracruz fans

Demographic split for Veracruz audience in United States
MetricValue
Female43.3%
Male56.7%
Average age37.5
Estimated audience size3,353,980

Audience persona

The typical Veracruz fan in United States is more male, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Veracruz in United States
RegionReachAffinity
Texas1,116,7543.87×
California730,5341.98×
Florida199,0410.88×
Illinois194,5541.74×
New York171,0960.91×
Georgia166,9561.62×
North Carolina136,4761.35×
Arizona109,4511.6×
Ohio82,5600.8×
Alabama78,5691.68×
New Jersey78,3520.92×
Washington77,7981.16×
Virginia67,5570.83×
Tennessee67,1531×
Indiana64,9611.06×
Colorado59,3011.12×
Pennsylvania58,1660.52×
South Carolina57,0761.13×
Wisconsin56,2781.12×
Michigan53,4720.61×
Missouri49,2770.91×
Oregon48,5621.26×
Kentucky43,5101.03×
Louisiana43,3441×
Nevada42,3641.31×
Minnesota41,6870.87×
Massachusetts41,2590.62×
Maryland39,8650.69×
Oklahoma39,8151.07×
Utah37,5551.25×
Kansas32,4441.23×
Mississippi28,7221.04×
Arkansas27,9861.01×
New Mexico23,5181.4×
Iowa22,7010.82×
Connecticut20,8560.62×
Nebraska15,9030.95×
Idaho13,5830.81×
Washington, District of Columbia10,9571.09×
Hawaii7,7340.54×
Delaware7,1690.77×
Rhode Island5,3830.5×
Maine5,1930.43×
West Virginia5,1190.33×
New Hampshire5,0900.39×
South Dakota4,8500.63×
Montana4,7090.51×
Alaska3,9930.56×
North Dakota3,5420.51×
Vermont2,7170.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veracruz audience
BrandAffinityCategory
Real Madrid C.F.3.16×Sports
San Diego Padres6.75×Sports
Atlético Madrid9.44×Sports
Milwaukee Brewers4.23×Sports
FC Barcelona2.38×Sports
Detroit Tigers2.32×Sports
Colorado Rockies4.68×Sports
Used car1.59×Cars & Mobility
Houston Astros2.58×Sports
Juventus F.C.3.79×Sports
Street food1.91×Food & Beverages
Whataburger1.79×Food & Beverages
Los Angeles Dodgers2.01×Sports
Pittsburgh Pirates3.02×Sports
Public transport1.79×Cars & Mobility
Sports club2×Sports
Manchester United F.C.1.91×Sports
Inter Milan3.18×Sports
Valencia CF7.02×Sports
Nightlife1.54×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veracruz audience
TraitClusterScore
Need for SecurityCONSERVATISM1.17
Urban LifestyleOPEN1.13
Risk AppetiteTHRILL1.03
Price SensitivityPREMIUM1.01
ExtroversionTHRILL0.92
Social Media UsageJOY0.9

Worldwide distribution

Worldwide audience distribution share by country for Veracruz
CountryShare
Mexico49.4%
United States29.6%
Colombia3.5%

See Veracruz audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Veracruz have in United States?

Veracruz has an estimated audience of 3,353,980 people in United States, concentrated in Texas and California.

What is the gender split and age of Veracruz fans?

43.3% of Veracruz fans are female, 56.7% are male, with an average age of 37.5 years.

Which brands do Veracruz fans like most?

Veracruz fans show strongest brand affinity for Real Madrid C.F. (3.16×), San Diego Padres (6.75×), and Atlético Madrid (9.44×) over the country average.

Where do Veracruz fans live in United States?

Veracruz fans in United States are most concentrated in Texas (reach 1,116,754), California (reach 730,534), and Florida (reach 199,041). These three regions account for the largest share of the active audience.

What other brands do Veracruz fans also like?

Beyond Veracruz itself, the audience over-indexes on San Diego Padres (6.75×), Atlético Madrid (9.44×), Milwaukee Brewers (4.23×), and FC Barcelona (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veracruz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.