Rascasse Audience Intelligence

Wheat Thins Target Market in Mexico

A data profile of the people who buy, follow and care about Wheat Thins in Mexico — modelled from more than twelve digital signal sources. Wheat Thins has an estimated audience of 1,438 people in Mexico.

#8344among Brand in Mexico#3366in Food & Beverages

The average Wheat Thins fan in Mexico is 23.5 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Wheat Thins profile in Mexico.

Audience size
1K
in Mexico
Gender
61.0%♀
39.0% male
Age
23.5
average years
Country rank
#72729
Brand in Mexico
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wheat Thins

61.0% are female, 39.0% are male, average age 23.5.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Wheat Thins audience in Mexico
MetricValue
Female61.0%
Male39.0%
Average age23.5
Estimated audience size1,438
Fig. 03

Age distribution

Ø 23.5
average years
Age distribution of the Wheat Thins audience in Mexico
Age bracketShare%
16-1963%
20-2929%
30-398%
40-490%
50+0%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Wheat Thins audience comes from Mexico.

Worldwide audience distribution share by country for Wheat Thins
CountryShare
United States67.3%
India10.0%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wheat Thins audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Wheat Thins customers by region in Mexico
#RegionReachAffinity×
01Baja California Sur<1K1.19×
02Nayarit<1K1.14×
03Aguascalientes<1K1.06×
04Baja California<1K1.05×
05Morelos<1K1.04×
06Hidalgo<1K1.00×
07Yucatan<1K1.00×
08Michoacan de Ocampo<1K0.99×
09Coahuila de Zaragoza<1K0.99×
10Sinaloa<1K0.98×
11Chihuahua<1K0.97×
12Veracruz (state)<1K0.95×
13Puebla<1K0.95×
14Guanajuato<1K0.95×
15Jalisco<1K0.92×
16Distrito Federal<1K0.91×
17State of Mexico<1K0.87×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Wheat Thins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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