A data profile of the people who buy, follow and care about Dance in Malaysia — modelled from more than twelve digital signal sources. Dance has an estimated audience of 3,124,300 people in Malaysia.
The average Dance fan in Malaysia is 38.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Musical theatre, Sketch comedy, Anatolia, with strongest over-indexing on Musical theatre (2.23× the country average).
Demographically, the Dance audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dance fan in Malaysia is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Musical theatre.
The key figures that characterise the Dance profile in Malaysia.
50.0% are female, 50.0% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 38.1 |
| Estimated audience size | 3,124,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Dance audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.3% |
| India | 6.3% |
| United Kingdom | 4.6% |
Where the Dance audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~800K | 1.51× | |
| 02 | Penang | ~300K | 1.46× | |
| 03 | Selangor | ~1.5M | 1.44× | |
| 04 | Johor | ~500K | 1.33× | |
| 05 | Sabah | ~400K | 1.27× | |
| 06 | Sarawak | ~300K | 1.25× | |
| 07 | Perak | ~300K | 1.23× | |
| 08 | Negeri Sembilan | ~100K | 1.00× | |
| 09 | Kedah | ~200K | 0.94× | |
| 10 | Malacca | ~100K | 0.94× | |
| 11 | Pahang | ~100K | 0.92× | |
| 12 | Labuan | ~20K | 0.81× | |
| 13 | Kelantan | ~100K | 0.76× | |
| 14 | Perlis | ~30K | 0.75× | |
| 15 | Putrajaya | ~10K | 0.70× | |
| 16 | Terengganu | ~90K | 0.69× |
The strongest cross-interests of the Dance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joker (2012 film) | Movies & TV | 3.50× | ||
| 02 | Assam | Travel & Leisure | 3.11× | ||
| 03 | Dixieland | Music & Radio | 3.01× | ||
| 04 | Live action | Movies & TV | 2.75× | ||
| 05 | Sketch comedy | Movies & TV | 2.49× | ||
| 06 | Musical theatre | Movies & TV | 2.23× | ||
| 07 | King King | Music & Radio | 1.95× | ||
| 08 | Marathi language | Politics & Society | 1.91× | ||
| 09 | Anatolia | Travel & Leisure | 1.87× | ||
| 10 | Fee simple | Politics & Society | 1.73× | ||
| 11 | Reč | Travel & Leisure | 1.70× | ||
| 12 | Cricbuzz | Sports | 1.66× | ||
| 13 | General insurance | Business & Career | 1.60× | ||
| 14 | TV Tokyo | Movies & TV | 1.55× | ||
| 15 | Argentina | Travel & Leisure | 1.54× | ||
| 16 | Short story | Literature | 1.54× | ||
| 17 | North Africa | Travel & Leisure | 1.53× | ||
| 18 | Melanesia | Travel & Leisure | 1.51× | ||
| 19 | Breakfast television | Movies & TV | 1.51× | ||
| 20 | Buenos Aires | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Career Orientation | POWER | 1.60× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.50× | |
| Spirituality | BALANCE | 0.75× | |
| Need for Security | CONSERVATISM | 0.78× |
Dance has an estimated audience of 3,124,300 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.0% of Dance fans are female, 50.0% are male, with an average age of 38.1 years.
Dance fans show strongest brand affinity for Musical theatre (2.23×), Sketch comedy (2.49×), and Anatolia (1.87×) over the country average.
Dance fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~800K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Dance itself, the audience over-indexes on Sketch comedy (2.49×), Anatolia (1.87×), Argentina (1.54×), and Dixieland (3.01×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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