A data profile of the people who buy, follow and care about Videotelephony in Malaysia — modelled from more than twelve digital signal sources. Videotelephony has an estimated audience of 3,373,553 people in Malaysia.
Videotelephony has an estimated audience of 3,373,553 people in Malaysia. 48.7% are female, 51.3% are male, average age 40.7. Top brand affinities: Ethnic groups, Kaftan, Abaya, Ahl al-Bayt, Navy blue.
Top brand affinities include Ethnic groups, Kaftan, Abaya, with strongest over-indexing on Ethnic groups (1.52× the country average).
Demographically, the Videotelephony audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Travelling, Individualism.
The typical Videotelephony fan in Malaysia is balanced, around 40.7 years old, with strong Travelling tendencies and a notable affinity for Ethnic groups.
The key figures that characterise the Videotelephony profile in Malaysia.
48.7% are female, 51.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 40.7 |
| Estimated audience size | 3,373,553 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Videotelephony audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.7% |
| India | 7.2% |
The strongest cross-interests of the Videotelephony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Abaya | Fashion & Accessoires | 1.85× | ||
| 02 | Kaftan | Fashion & Accessoires | 1.74× | ||
| 03 | Niqāb | Fashion & Accessoires | 1.73× | ||
| 04 | Clothing sizes | Fashion & Accessoires | 1.69× | ||
| 05 | Polka dot | Fashion & Accessoires | 1.67× | ||
| 06 | Wrap (clothing) | Fashion & Accessoires | 1.67× | ||
| 07 | Legacy of Kain | Games | 1.67× | ||
| 08 | Palazzo trousers | Fashion & Accessoires | 1.65× | ||
| 09 | Petite size | Fashion & Accessoires | 1.65× | ||
| 10 | Navy blue | Kids & Family | 1.64× | ||
| 11 | Jilbāb | Fashion & Accessoires | 1.60× | ||
| 12 | Modesty | Politics & Society | 1.58× | ||
| 13 | Noname | Music & Radio | 1.58× | ||
| 14 | MAVI | Music & Radio | 1.58× | ||
| 15 | Atelier | Home & Garden | 1.54× | ||
| 16 | Office administration | Business & Career | 1.54× | ||
| 17 | Ethnic groups | Politics & Society | 1.52× | ||
| 18 | Upper middle class | Politics & Society | 1.52× | ||
| 19 | Burqini | Fashion & Accessoires | 1.51× | ||
| 20 | Ahl al-Bayt | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.98× | |
| Individualism | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.46× | |
| Family Orientation | CONSERVATISM | 0.50× | |
| Design Affinity | PREMIUM | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Videotelephony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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