Rascasse Audience Intelligence

Audible Target Market in Netherlands

A data profile of the people who buy, follow and care about Audible in Netherlands — modelled from more than twelve digital signal sources. Audible has an estimated audience of 88,237 people in Netherlands.

The average Audible fan in Netherlands is 40.9 years old, more female, and lives primarily in North Holland.

The audience is concentrated in North Holland, Zuid-Holland, North Brabant.

Top brand affinities include Love & Sex, Shopping and fashion, Exfoliation (cosmetology), with strongest over-indexing on Love & Sex (418.04× the country average).

Demographically, the Audible audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Audible fan in Netherlands is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Love & Sex.

Category: Literature · Type: Brand · Subtype: E-books

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Audible profile in Netherlands.

Audience size
88K
in Netherlands
Gender
64.3%♀
35.7% male
Age
40.9
average years
Country rank
#12663
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Audible

64.3% are female, 35.7% are male, average age 40.9.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Audible audience in Netherlands
MetricValue
Female64.3%
Male35.7%
Average age40.9
Estimated audience size88,237
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Audible audience in Netherlands
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4922%
50+26%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Audible audience comes from Netherlands.

Worldwide audience distribution share by country for Audible
CountryShare
United States44.6%
Germany13.1%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audible audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Audible customers by region in Netherlands
#RegionReachAffinity×
01North Holland~30K1.74×
02Zuid-Holland~20K1.18×
03Utrecht~8K1.15×
04Flevoland~3K1.06×
05Limburg~6K0.99×
06North Brabant~10K0.97×
07Zeeland~2K0.95×
08Groningen~3K0.94×
09Gelderland~10K0.91×
10Overijssel~6K0.89×
11Friesland~3K0.79×
12Drenthe~2K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audible audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audible audience
#·InterestCategoryAffinity×
01Love & SexKids & Family418.04×
02Exfoliation (cosmetology)Beauty & Wellness240.87×
03SelfridgesShopping166.92×
04Car2GoCars & Mobility140.93×
05Shopping and fashionShopping91.21×
06Valentine's DayKids & Family54.64×
07Book discussion clubLiterature19.38×
08GoodreadsLiterature15.29×
09Crime fictionLiterature13.98×
10Amazon KindleLiterature10.08×
11Game consolesTechnology & Electronics6.16×
12Kobo eReaderLiterature5.72×
13Detective fictionLiterature4.55×
14Sustainable productsPolitics & Society4.29×
15Pound cakeFood & Beverages4.24×
16LibraryLiterature3.69×
17BestsellerLiterature3.29×
18Real estate brokerHome & Garden2.82×
19PodcastMusic & Radio2.09×
20PathéMusic & Radio1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audible audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audible audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.58×
Price SensitivityPREMIUM1.40×
SustainabilityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audible audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Family OrientationCONSERVATISM0.84×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Audible's target market in Netherlands?

Audible's target market in Netherlands covers an estimated 88,237 people, concentrated in North Holland and Zuid-Holland.

02

What is the gender split and age of Audible customers?

64.3% of the Audible audience are female, 35.7% are male, with an average age of 40.9 years.

03

Which brands do Audible fans like most?

Audible fans show strongest brand affinity for Love & Sex (418.04×), Shopping and fashion (91.21×), and Exfoliation (cosmetology) (240.87×) over the country average.

04

Where do Audible fans live in Netherlands?

Audible fans in Netherlands are most concentrated in North Holland (reach ~30K), Zuid-Holland (reach ~20K), and North Brabant (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Audible fans also like?

Beyond Audible itself, the audience over-indexes on Shopping and fashion (91.21×), Exfoliation (cosmetology) (240.87×), Valentine's Day (54.64×), and Car2Go (140.93×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Audible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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