Rascasse Audience Intelligence

Delvaux Target Market in Netherlands

A data profile of the people who buy, follow and care about Delvaux in Netherlands — modelled from more than twelve digital signal sources. Delvaux has an estimated audience of 15,926 people in Netherlands.

The average Delvaux fan in Netherlands is 29.2 years old, more female, and lives primarily in North Holland.

The audience is concentrated in North Holland, Zuid-Holland, North Brabant.

Top brand affinities include Bill Gates, Claude Monet, Christie's, with strongest over-indexing on Bill Gates (40.69× the country average).

Demographically, the Delvaux audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Delvaux fan in Netherlands is more female, around 29.2 years old, with strong Tradition tendencies and a notable affinity for Bill Gates.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Delvaux profile in Netherlands.

Audience size
16K
in Netherlands
Gender
73.1%♀
26.9% male
Age
29.2
average years
Country rank
#36005
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Delvaux

73.1% are female, 26.9% are male, average age 29.2.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Delvaux audience in Netherlands
MetricValue
Female73.1%
Male26.9%
Average age29.2
Estimated audience size15,926
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Delvaux audience in Netherlands
Age bracketShare%
16-1957%
20-2913%
30-3910%
40-4911%
50+9%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Delvaux audience comes from Netherlands.

Worldwide audience distribution share by country for Delvaux
CountryShare
Japan30.4%
Belgium16.0%
United States12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delvaux audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Delvaux customers by region in Netherlands
#RegionReachAffinity×
01North Holland~6K2.05×
02Zuid-Holland~6K1.47×
03Limburg~2K1.40×
04North Brabant~3K1.18×
05Flevoland<1K0.99×
06Drenthe<1K0.93×
07Friesland<1K0.92×
08Utrecht~1K0.91×
09Groningen<1K0.90×
10Overijssel<1K0.87×
11Gelderland~2K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delvaux audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delvaux audience
#·InterestCategoryAffinity×
01Bill GatesBusiness & Career40.69×
02Claude MonetArts & Culture27.11×
03Christie'sBusiness & Career14.38×
04BaccaratGames11.36×
05Ulla PopkenFashion & Accessoires4.22×
06Moulin Rouge!Movies & TV4.22×
07SolitaireGames4.22×
08Love & SexKids & Family3.71×
09NecklaceFashion & Accessoires3.36×
10MS ModeFashion & Accessoires2.67×
11Career developmentBusiness & Career2.62×
12BraceletFashion & Accessoires2.30×
13InnovationBusiness & Career2.20×
14SunglassesFashion & Accessoires2.04×
15EtosHealth2.01×
16SpasBeauty & Wellness1.87×
17Documentary moviesMovies & TV1.80×
18WeddingsKids & Family1.69×
19LidlShopping1.60×
20FlowerHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delvaux audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delvaux audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.61×
Career OrientationPOWER1.58×
Urban LifestyleOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delvaux audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
Family OrientationCONSERVATISM1.01×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Delvaux's target market in Netherlands?

Delvaux's target market in Netherlands covers an estimated 15,926 people, concentrated in North Holland and Zuid-Holland.

02

What is the gender split and age of Delvaux customers?

73.1% of the Delvaux audience are female, 26.9% are male, with an average age of 29.2 years.

03

Which brands do Delvaux fans like most?

Delvaux fans show strongest brand affinity for Bill Gates (40.69×), Claude Monet (27.11×), and Christie's (14.38×) over the country average.

04

Where do Delvaux fans live in Netherlands?

Delvaux fans in Netherlands are most concentrated in North Holland (reach ~6K), Zuid-Holland (reach ~6K), and North Brabant (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Delvaux fans also like?

Beyond Delvaux itself, the audience over-indexes on Claude Monet (27.11×), Christie's (14.38×), Baccarat (11.36×), and Lidl (1.6×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Delvaux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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