Rascasse Audience Intelligence

NRG Fitness Target Market in Netherlands

A data profile of the people who buy, follow and care about NRG Fitness in Netherlands — modelled from more than twelve digital signal sources. NRG Fitness has an estimated audience of 4,509 people in Netherlands.

The average NRG Fitness fan in Netherlands is 41.0 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Brabant, North Holland.

Top brand affinities include Big Ben, Voetbalprimeur, voetbalzone, with strongest over-indexing on Big Ben (10.05× the country average).

Demographically, the NRG Fitness audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical NRG Fitness fan in Netherlands is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Big Ben.

Category: Sports · Type: Brand · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the NRG Fitness profile in Netherlands.

Audience size
5K
in Netherlands
Gender
52.5%♀
47.5% male
Age
41.0
average years
Country rank
#60182
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NRG Fitness

52.5% are female, 47.5% are male, average age 41.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for NRG Fitness audience in Netherlands
MetricValue
Female52.5%
Male47.5%
Average age41.0
Estimated audience size4,509
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the NRG Fitness audience in Netherlands
Age bracketShare%
16-1914%
20-2920%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

6.6%

of the worldwide NRG Fitness audience comes from Netherlands.

Worldwide audience distribution share by country for NRG Fitness
CountryShare
Belgium32.4%
United Kingdom15.3%
Czech Republic8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NRG Fitness audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

NRG Fitness customers by region in Netherlands
#RegionReachAffinity×
01North Brabant~1K1.54×
02Limburg<1K1.12×
03Zuid-Holland~1K1.07×
04Overijssel<1K1.02×
05North Holland<1K1.01×
06Flevoland<1K0.99×
07Drenthe<1K0.98×
08Friesland<1K0.96×
09Groningen<1K0.95×
10Gelderland<1K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NRG Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NRG Fitness audience
#·InterestCategoryAffinity×
01Sarah ConnorMusic & Radio10.25×
02Big BenTravel & Leisure10.05×
03Sofía VergaraMovies & TV9.31×
04Half marathonSports3.37×
05Zara LarssonMusic & Radio3.14×
06High-intensity interval trainingSports3.07×
07AerobicsSports2.59×
08AuctionShopping2.21×
09GymsharkSports2.09×
10ASICSFashion & Accessoires1.97×
11Track and fieldSports1.95×
12CrossFitSports1.93×
13Drop shippingShopping1.69×
14VolleyballSports1.66×
15Sports clubSports1.63×
16Voetbal InternationalSports1.61×
17VoetbalprimeurSports1.57×
18ScootersCars & Mobility1.57×
19RunningSports1.57×
20voetbalzoneSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NRG Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NRG Fitness audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Sports ActivityPOWER1.29×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NRG Fitness audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Community OrientationOPEN0.88×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NRG Fitness's target market in Netherlands?

NRG Fitness's target market in Netherlands covers an estimated 4,509 people, concentrated in Zuid-Holland and North Brabant.

02

What is the gender split and age of NRG Fitness customers?

52.5% of the NRG Fitness audience are female, 47.5% are male, with an average age of 41.0 years.

03

Which brands do NRG Fitness fans like most?

NRG Fitness fans show strongest brand affinity for Big Ben (10.05×), Voetbalprimeur (1.57×), and voetbalzone (1.54×) over the country average.

04

Where do NRG Fitness fans live in Netherlands?

NRG Fitness fans in Netherlands are most concentrated in Zuid-Holland (reach ~1K), North Brabant (reach ~1K), and North Holland (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do NRG Fitness fans also like?

Beyond NRG Fitness itself, the audience over-indexes on Voetbalprimeur (1.57×), voetbalzone (1.54×), Voetbal International (1.61×), and Sofía Vergara (9.31×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for NRG Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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