A data profile of the people who buy, follow and care about Tennis in Netherlands — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 1,636,488 people in Netherlands.
The average Tennis fan in Netherlands is 43.4 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jannik Sinner, Carlos Alcaraz, Tennis ball, with strongest over-indexing on Jannik Sinner (1.97× the country average).
Demographically, the Tennis audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tennis fan in Netherlands is balanced, around 43.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Tennis profile in Netherlands.
45.5% are female, 54.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 43.4 |
| Estimated audience size | 1,636,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Tennis audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
Where the Tennis audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.58× | |
| 02 | Zuid-Holland | ~500K | 1.24× | |
| 03 | North Brabant | ~300K | 1.22× | |
| 04 | Utrecht | ~100K | 1.15× | |
| 05 | Gelderland | ~200K | 1.01× | |
| 06 | Limburg | ~100K | 0.94× | |
| 07 | Overijssel | ~100K | 0.92× | |
| 08 | Zeeland | ~30K | 0.88× | |
| 09 | Friesland | ~50K | 0.84× | |
| 10 | Flevoland | ~40K | 0.83× | |
| 11 | Groningen | ~40K | 0.79× | |
| 12 | Drenthe | ~40K | 0.73× |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tennis ball | Sports | 2.38× | ||
| 02 | Brooke Shields | Movies & TV | 2.24× | ||
| 03 | Anna Kournikova | Sports | 2.24× | ||
| 04 | Andre Agassi | Sports | 2.24× | ||
| 05 | Steffi Graf | Sports | 2.21× | ||
| 06 | Carlos Alcaraz | Sports | 2.16× | ||
| 07 | Australian Open | Sports | 2.16× | ||
| 08 | Rafael Nadal | Sports | 2.16× | ||
| 09 | Venus Williams | Sports | 2.15× | ||
| 10 | Boris Becker | Sports | 2.14× | ||
| 11 | Serena Williams | Sports | 2.09× | ||
| 12 | Novak Djokovic | Sports | 2.03× | ||
| 13 | Jannik Sinner | Sports | 1.97× | ||
| 14 | Racket (sports equipment) | Sports | 1.97× | ||
| 15 | Women's Tennis Association | Sports | 1.94× | ||
| 16 | Aryna Sabalenka | Sports | 1.86× | ||
| 17 | Australian Football League | Sports | 1.84× | ||
| 18 | Padel (sport) | Sports | 1.82× | ||
| 19 | The Championships, Wimbledon | Sports | 1.73× | ||
| 20 | Davis Cup | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Patriotism | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Design Affinity | PREMIUM | 0.91× | |
| Need for Security | CONSERVATISM | 0.92× |
Tennis has an estimated audience of 1,636,488 people in Netherlands, concentrated in Zuid-Holland and North Holland.
45.5% of Tennis fans are female, 54.5% are male, with an average age of 43.4 years.
Tennis fans show strongest brand affinity for Jannik Sinner (1.97×), Carlos Alcaraz (2.16×), and Tennis ball (2.38×) over the country average.
Tennis fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tennis itself, the audience over-indexes on Carlos Alcaraz (2.16×), Tennis ball (2.38×), Novak Djokovic (2.03×), and Racket (sports equipment) (1.97×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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