Rascasse Audience Intelligence

The Muppets Viewer Demographics in United States

The Muppets has an estimated audience of 1.2M people in United States.

#25among TV show in United States#1476among movies & series in United States#3574in Movies & TV

The average The Muppets fan in United States is 43.9 years old, more female, and lives primarily in California.

By number of fans, The Muppets ranks #25 among the 179 objects in TV show in United States — 6.3× the group median.

Its fans are 6.5 years older than the group average of 37.4.

Women make up 58.8% of the fan base, 4.7 percentage points more than the group average.

Compared with the other 178 objects in TV show, The Muppets fans stand out for their interest in Night at the Museum, Edward Norton and Erin Andrews.

Most fans live in California, Texas, Florida.

Top affinities include Night at the Museum, Edward Norton, Erin Andrews, with strongest over-indexing on Night at the Museum (20.38× the country average).

Demographically, the The Muppets audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical The Muppets fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Night at the Museum.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
58.8%♀
41.2% male
Age
43.9
average years
Country rank
#20529
among all objects in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Muppets viewers

58.8% are female, 41.2% are male, average age 43.9.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for The Muppets audience in United States
MetricValue
Female58.8%
Male41.2%
Average age43.9
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the The Muppets audience in United States
Age bracketShare%
16-2411%
25-3414%
35-4421%
45-5428%
55+25%
Fig. 04

Worldwide distribution

32.2%

of the worldwide The Muppets audience comes from United States.

Worldwide audience distribution share by country for The Muppets
CountryShare
United States32.2%
United Kingdom6.9%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Muppets fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~4K1.39×
02West Virginia~8K1.24×
03Utah~10K1.21×
04Kentucky~20K1.18×
05Pennsylvania~50K1.11×
06New Hampshire~5K1.11×
07Oregon~20K1.09×
08Maine~5K1.08×
09Vermont~3K1.08×
10Michigan~40K1.07×
11Massachusetts~30K1.07×
12Rhode Island~4K1.07×
13Ohio~50K1.06×
14Oklahoma~20K1.06×
15Arizona~30K1.05×
16Indiana~30K1.05×
17Connecticut~10K1.05×
18New Mexico~8K1.05×
19Tennessee~30K1.03×
20Wisconsin~20K1.03×
21Minnesota~20K1.02×
22New York~70K1.01×
23Missouri~20K1.01×
24Arkansas~10K1.01×
25Illinois~50K1.00×
26Louisiana~20K0.99×
27Iowa~10K0.99×
28California~100K0.98×
29Alabama~20K0.98×
30Mississippi~10K0.98×
31North Dakota~3K0.98×
32Florida~80K0.97×
33Idaho~7K0.97×
34Washington~30K0.95×
35New Jersey~30K0.94×
36Kansas~10K0.94×
37Alaska~2K0.94×
38Texas~80K0.93×
39South Carolina~20K0.93×
40Nebraska~7K0.93×
41Montana~4K0.93×
42Virginia~30K0.92×
43Maryland~20K0.91×
44Georgia~40K0.90×
45North Carolina~40K0.90×
46Colorado~20K0.89×
47Nevada~10K0.87×
48Delaware~3K0.87×
49Washington, District of Columbia~2K0.82×
50Hawaii~4K0.73×
Fig. 06

Affinity by region

Affinity by region — The Muppets, United States
0.73×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Muppets audience vs. the country average
#·InterestCategoryAffinity×
01Night at the MuseumMovies & TV20.38×
02Edward NortonMovies & TV16.48×
03Erin AndrewsSports16.48×
04PuppetryKids & Family16.30×
05Sesame StreetKids & Family11.32×
06Julia Louis-DreyfusMovies & TV9.72×
07Alvin and the ChipmunksMusic & Radio9.53×
08School of RockMovies & TV9.06×
09Bill MurrayMovies & TV9.04×
10Build-A-Bear WorkshopKids & Family8.89×
11Stitch!Movies & TV8.37×
12Malcolm in the MiddleMovies & TV7.31×
13Berlin WallTravel & Leisure7.00×
14ZootopiaMovies & TV6.68×
15Home AloneMovies & TV5.62×
16MonstersMovies & TV5.28×
17BeetlejuiceMovies & TV3.89×
18DeviantArtInternet & Social Media3.10×
19Britney SpearsMusic & Radio2.69×
20SupermanMovies & TV1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Muppets audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Muppets audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Community OrientationOPEN1.59×
IndividualismJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Muppets audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Quality AwarenessPREMIUM0.73×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Muppets over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-muppets-7491” · Methodology