A data profile of the people who buy, follow and care about Toyota in Netherlands — modelled from more than twelve digital signal sources. Toyota has an estimated audience of 1,722,601 people in Netherlands.
The average Toyota fan in Netherlands is 41.8 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Toyota Aygo, Hybrid electric vehicle, AutoScout24, with strongest over-indexing on Toyota Aygo (6.5× the country average).
Demographically, the Toyota audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Toyota fan in Netherlands is more male, around 41.8 years old, with strong Social Media Usage tendencies and a notable affinity for Toyota Aygo.
The key figures that characterise the Toyota profile in Netherlands.
34.6% are female, 65.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 41.8 |
| Estimated audience size | 1,722,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Toyota audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 5.1% |
| Italy | 4.7% |
Where the Toyota audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.17× | |
| 02 | Gelderland | ~200K | 1.14× | |
| 03 | Limburg | ~100K | 1.14× | |
| 04 | Zuid-Holland | ~500K | 1.13× | |
| 05 | North Brabant | ~300K | 1.12× | |
| 06 | Drenthe | ~50K | 1.03× | |
| 07 | Overijssel | ~100K | 0.98× | |
| 08 | North Holland | ~300K | 0.91× | |
| 09 | Friesland | ~60K | 0.87× | |
| 10 | Utrecht | ~100K | 0.83× | |
| 11 | Groningen | ~40K | 0.70× |
The strongest cross-interests of the Toyota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota RAV4 | Cars & Mobility | 6.64× | ||
| 02 | Toyota Aygo | Cars & Mobility | 6.50× | ||
| 03 | Toyota Corolla | Cars & Mobility | 5.86× | ||
| 04 | Toyota Yaris | Cars & Mobility | 5.30× | ||
| 05 | Hybrid electric vehicle | Cars & Mobility | 4.79× | ||
| 06 | Family car | Cars & Mobility | 3.67× | ||
| 07 | Crossover (automobile) | Cars & Mobility | 3.54× | ||
| 08 | Hatchback | Cars & Mobility | 3.47× | ||
| 09 | Used car | Cars & Mobility | 3.08× | ||
| 10 | Škoda Auto | Cars & Mobility | 3.05× | ||
| 11 | Hyundai | Cars & Mobility | 3.04× | ||
| 12 | Sustainable energy | Home & Garden | 2.42× | ||
| 13 | SUVs | Cars & Mobility | 2.20× | ||
| 14 | General Motors | Cars & Mobility | 2.20× | ||
| 15 | Autoweek | Cars & Mobility | 2.11× | ||
| 16 | Solar panel | Home & Garden | 2.00× | ||
| 17 | Efficient energy use | Technology & Electronics | 1.98× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.87× | ||
| 19 | Solar energy | Home & Garden | 1.73× | ||
| 20 | Renewable energy | Business & Career | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.07× | |
| Design Affinity | PREMIUM | 0.98× | |
| Travelling | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Early Adopter Mentality | POWER | 0.76× |
Toyota's target market in Netherlands covers an estimated 1,722,601 people, concentrated in Zuid-Holland and North Brabant.
34.6% of the Toyota audience are female, 65.4% are male, with an average age of 41.8 years.
Toyota fans show strongest brand affinity for Toyota Aygo (6.5×), Hybrid electric vehicle (4.79×), and AutoScout24 (1.87×) over the country average.
Toyota fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Brabant (reach ~300K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Toyota itself, the audience over-indexes on Hybrid electric vehicle (4.79×), AutoScout24 (1.87×), Škoda Auto (3.05×), and Used car (3.08×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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