A data profile of the people who buy, follow and care about One Call in Norway — modelled from more than twelve digital signal sources. One Call has an estimated audience of 638,453 people in Norway.
One Call has an estimated audience of 638,453 people in Norway. 48.2% are female, 51.8% are male, average age 43.4. Top brand affinities: Biltema, KappAhl, Ticketmaster, Lunch, Island.
Top brand affinities include Biltema, KappAhl, Ticketmaster, with strongest over-indexing on Biltema (1.62× the country average).
Demographically, the One Call audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical One Call fan in Norway is balanced, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the One Call profile in Norway.
48.2% are female, 51.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 43.4 |
| Estimated audience size | 638,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide One Call audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 74.0% |
| United States | 18.9% |
| Japan | 1.4% |
The strongest cross-interests of the One Call audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strawberry | Food & Beverages | 3.47× | ||
| 02 | Doughnut | Food & Beverages | 3.47× | ||
| 03 | Husqvarna | Home & Garden | 3.16× | ||
| 04 | Jotex | Shopping | 2.96× | ||
| 05 | Eurojackpot | Games | 2.74× | ||
| 06 | Mobile payment | Business & Career | 2.12× | ||
| 07 | Eyelash | Beauty & Wellness | 2.05× | ||
| 08 | Ticketmaster | Travel & Leisure | 1.94× | ||
| 09 | Island | Travel & Leisure | 1.92× | ||
| 10 | Lunch | Food & Beverages | 1.90× | ||
| 11 | Helly Hansen | Fashion & Accessoires | 1.86× | ||
| 12 | High school | Business & Career | 1.83× | ||
| 13 | French Bulldog | Pets & Animals | 1.80× | ||
| 14 | Yorkshire Terrier | Pets & Animals | 1.80× | ||
| 15 | Siberian Husky | Pets & Animals | 1.79× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.77× | ||
| 17 | Biltema | Business & Career | 1.62× | ||
| 18 | Home Appliances | Home & Garden | 1.61× | ||
| 19 | Spar (retailer) | Shopping | 1.54× | ||
| 20 | Ice cream | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Quality Awareness | PREMIUM | 1.16× | |
| Indulgence | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for One Call. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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