A data profile of the people who buy, follow and care about Disney+ in Poland — modelled from more than twelve digital signal sources. Disney+ has an estimated audience of 1,601,853 people in Poland.
Disney+ has an estimated audience of 1,601,853 people in Poland. 62.0% are female, 38.0% are male, average age 32.6. Top brand affinities: Stranger Things, Millie Bobby Brown, PUDELEK, Indiana Jones (franchise), Music download.
Top brand affinities include Stranger Things, Millie Bobby Brown, PUDELEK, with strongest over-indexing on Stranger Things (2.51× the country average).
Demographically, the Disney+ audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Disney+ fan in Poland is more female, around 32.6 years old, with strong Sustainability tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Disney+ profile in Poland.
62.0% are female, 38.0% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 32.6 |
| Estimated audience size | 1,601,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Disney+ audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.7% |
| France | 11.5% |
| Poland | 7.7% |
The strongest cross-interests of the Disney+ audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indiana Jones (franchise) | Movies & TV | 6.65× | ||
| 02 | Mulan (1998 film) | Movies & TV | 5.73× | ||
| 03 | South Park | Movies & TV | 4.43× | ||
| 04 | Millie Bobby Brown | Movies & TV | 3.37× | ||
| 05 | Nicole Kidman | Movies & TV | 3.12× | ||
| 06 | Disneyland | Travel & Leisure | 3.06× | ||
| 07 | The Office (U.S. TV series) | Movies & TV | 2.74× | ||
| 08 | Zendaya | Movies & TV | 2.73× | ||
| 09 | Breaking Bad | Movies & TV | 2.54× | ||
| 10 | Stranger Things | Movies & TV | 2.51× | ||
| 11 | Fantasy film | Movies & TV | 2.36× | ||
| 12 | Harry Potter | Movies & TV | 2.22× | ||
| 13 | Love & Sex | Kids & Family | 2.19× | ||
| 14 | Michael Jackson | Music & Radio | 2.16× | ||
| 15 | PUDELEK | News | 1.74× | ||
| 16 | Music download | Technology & Electronics | 1.67× | ||
| 17 | Twitch | Games | 1.64× | ||
| 18 | Deichmann | Shopping | 1.59× | ||
| 19 | Steam | Games | 1.56× | ||
| 20 | Stand-up comedy | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.19× | |
| Individualism | JOY | 1.18× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.85× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Disney+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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