A data profile of the people who buy, follow and care about Gucci in Poland — modelled from more than twelve digital signal sources. Gucci has an estimated audience of 1,587,695 people in Poland.
Gucci has an estimated audience of 1,587,695 people in Poland. 74.8% are female, 25.2% are male, average age 36.5. Top brand affinities: Fitness and wellness, Men's clothing, Skin care, Zara, Sephora.
Top brand affinities include Fitness and wellness, Men's clothing, Skin care, with strongest over-indexing on Fitness and wellness (1.52× the country average).
Demographically, the Gucci audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Gucci fan in Poland is more female, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Fitness and wellness.
The key figures that characterise the Gucci profile in Poland.
74.8% are female, 25.2% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 36.5 |
| Estimated audience size | 1,587,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Gucci audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 11.9% |
| China | 11.4% |
The strongest cross-interests of the Gucci audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prada | Fashion & Accessoires | 3.13× | ||
| 02 | Louis Vuitton | Fashion & Accessoires | 2.99× | ||
| 03 | Party dress | Fashion & Accessoires | 2.76× | ||
| 04 | Nail polish | Beauty & Wellness | 2.43× | ||
| 05 | Zara | Shopping | 2.23× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.22× | ||
| 07 | Sephora | Shopping | 2.18× | ||
| 08 | Skin care | Beauty & Wellness | 2.14× | ||
| 09 | Stradivarius | Shopping | 2.10× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.83× | ||
| 11 | Skirt | Fashion & Accessoires | 1.83× | ||
| 12 | H&M | Shopping | 1.82× | ||
| 13 | Rossmann | Shopping | 1.82× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 15 | Blouse | Fashion & Accessoires | 1.68× | ||
| 16 | Handbags | Fashion & Accessoires | 1.65× | ||
| 17 | Fashion design | Business & Career | 1.62× | ||
| 18 | Fragrances | Beauty & Wellness | 1.58× | ||
| 19 | Fitness and wellness | Sports | 1.52× | ||
| 20 | Shopping malls | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Individualism | JOY | 1.18× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.30× | |
| Urban Lifestyle | OPEN | 0.57× | |
| Quality Awareness | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gucci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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