Rascasse Audience Intelligence

Tennis Audience in Poland

A data profile of the people who buy, follow and care about Tennis in Poland — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 2,165,467 people in Poland.

#12among Sport in Poland
#410among Topic in Poland
#39in Sports

Tennis has an estimated audience of 2,165,467 people in Poland. 49.6% are female, 50.4% are male, average age 40.3. Top brand affinities: Aryna Sabalenka, Iga Swiatek, Coco Gauff, Aerobics, Jannik Sinner.

Top brand affinities include Aryna Sabalenka, Iga Swiatek, Coco Gauff, with strongest over-indexing on Aryna Sabalenka (1.65× the country average).

Demographically, the Tennis audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.

The typical Tennis fan in Poland is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Aryna Sabalenka.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Tennis profile in Poland.

Audience size
2.2M
in Poland
Gender
49.6%
50.4% male
Age
40.3
average years
Country rank
#624
Topic in Poland
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennis fans

49.6% are female, 50.4% are male, average age 40.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Tennis audience in Poland
MetricValue
Female49.6%
Male50.4%
Average age40.3
Estimated audience size2,165,467
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Tennis audience in Poland
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4921%
50+22%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Tennis audience comes from Poland.

Worldwide audience distribution share by country for Tennis
CountryShare
United States15.1%
Japan6.8%
Italy5.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennis audience
#·InterestCategoryAffinity×
01Agnieszka RadwańskaSports2.33×
02Steffi GrafSports2.14×
03Racket (sports equipment)Sports1.93×
04Davis CupSports1.88×
05AerobicsSports1.81×
06Naomi OsakaSports1.75×
07Jannik SinnerSports1.71×
08The Championships, WimbledonSports1.69×
09Sports braFashion & Accessoires1.68×
10Carlos AlcarazSports1.66×
11Aryna SabalenkaSports1.65×
12Iga SwiatekSports1.65×
13Coco GauffSports1.65×
14Jasmine PaoliniSports1.63×
15Novak DjokovicSports1.62×
16PlusLigaSports1.62×
17Jane FondaMovies & TV1.58×
18Eau de toiletteBeauty & Wellness1.56×
19Australian OpenSports1.55×
20US Open (tennis)Sports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tennis audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.09×
Quality AwarenessPREMIUM1.05×
IndividualismJOY1.04×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tennis audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.57×
TravellingTHRILL0.72×
Early Adopter MentalityPOWER0.75×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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