A data profile of the people who buy, follow and care about Tennis in Poland — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 2,165,467 people in Poland.
Tennis has an estimated audience of 2,165,467 people in Poland. 49.6% are female, 50.4% are male, average age 40.3. Top brand affinities: Aryna Sabalenka, Iga Swiatek, Coco Gauff, Aerobics, Jannik Sinner.
Top brand affinities include Aryna Sabalenka, Iga Swiatek, Coco Gauff, with strongest over-indexing on Aryna Sabalenka (1.65× the country average).
Demographically, the Tennis audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.
The typical Tennis fan in Poland is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Aryna Sabalenka.
The key figures that characterise the Tennis profile in Poland.
49.6% are female, 50.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.3 |
| Estimated audience size | 2,165,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Tennis audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agnieszka Radwańska | Sports | 2.33× | ||
| 02 | Steffi Graf | Sports | 2.14× | ||
| 03 | Racket (sports equipment) | Sports | 1.93× | ||
| 04 | Davis Cup | Sports | 1.88× | ||
| 05 | Aerobics | Sports | 1.81× | ||
| 06 | Naomi Osaka | Sports | 1.75× | ||
| 07 | Jannik Sinner | Sports | 1.71× | ||
| 08 | The Championships, Wimbledon | Sports | 1.69× | ||
| 09 | Sports bra | Fashion & Accessoires | 1.68× | ||
| 10 | Carlos Alcaraz | Sports | 1.66× | ||
| 11 | Aryna Sabalenka | Sports | 1.65× | ||
| 12 | Iga Swiatek | Sports | 1.65× | ||
| 13 | Coco Gauff | Sports | 1.65× | ||
| 14 | Jasmine Paolini | Sports | 1.63× | ||
| 15 | Novak Djokovic | Sports | 1.62× | ||
| 16 | PlusLiga | Sports | 1.62× | ||
| 17 | Jane Fonda | Movies & TV | 1.58× | ||
| 18 | Eau de toilette | Beauty & Wellness | 1.56× | ||
| 19 | Australian Open | Sports | 1.55× | ||
| 20 | US Open (tennis) | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.09× | |
| Quality Awareness | PREMIUM | 1.05× | |
| Individualism | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.57× | |
| Travelling | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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