Rascasse Audience Intelligence

Tropicana Target Market in United States

Tropicana has an estimated audience of 886,300 people in United States.

#14among Soft drinks in United States#2804among Brand in United States#1448in Food & Beverages

The average Tropicana fan in United States is 42.3 years old, balanced, and lives primarily in California.

By number of fans, Tropicana ranks #14 among the 73 objects in Soft drinks in United States — 7.0× the group median.

Its fans are 7.6 years older than the group average of 34.7.

Women make up 49.6% of the fan base, 3.4 percentage points fewer than the group average.

Compared with the other 72 objects in Soft drinks, Tropicana fans stand out for their interest in Carmen, Caring.com and American Curl.

Most fans live in California, New Jersey, Florida.

Top affinities include Carmen, Caring.com, American Curl, with strongest over-indexing on Carmen (1628.9× the country average).

Demographically, the Tropicana audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

The typical Tropicana fan in United States is balanced, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Carmen.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
886K
in United States
Gender
49.6%♀
50.4% male
Age
42.3
average years
Country rank
#25627
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tropicana

49.6% are female, 50.4% are male, average age 42.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Tropicana audience in United States
MetricValue
Female49.6%
Male50.4%
Average age42.3
Estimated audience size886,300
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Tropicana audience in United States
Age bracketShare%
16-2414%
25-3416%
35-4422%
45-5426%
55+22%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Tropicana audience comes from United States.

Worldwide audience distribution share by country for Tropicana
CountryShare
United States27.9%
Colombia21.4%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tropicana customers by region in United States
#RegionReachAffinity×
01New Jersey~100K5.33×
02Kansas~40K4.70×
03Nevada~40K4.44×
04Missouri~30K2.09×
05North Carolina~60K2.01×
06California~200K1.80×
07Delaware~4K1.65×
08Oklahoma~20K1.59×
09Florida~80K1.34×
10Pennsylvania~40K1.28×
11Washington, District of Columbia~2K1.27×
12New York~70K1.26×
13Maryland~20K1.20×
14Indiana~20K1.04×
15Texas~60K0.95×
16Arizona~20K0.85×
17Connecticut~8K0.85×
18Tennessee~20K0.82×
19Kentucky~10K0.81×
20Illinois~30K0.79×
21Washington~20K0.74×
22Alaska~1K0.72×
23Rhode Island~2K0.71×
24Vermont~1K0.71×
25New Mexico~4K0.70×
26North Dakota~1K0.70×
27Hawaii~3K0.68×
28South Dakota~2K0.68×
29Virginia~20K0.66×
30Massachusetts~10K0.66×
31Montana~2K0.66×
32Utah~6K0.65×
33Arkansas~5K0.63×
34Idaho~3K0.63×
35Georgia~20K0.62×
36Oregon~7K0.62×
37Louisiana~8K0.61×
38New Hampshire~2K0.61×
39Ohio~20K0.59×
40West Virginia~3K0.59×
41Maine~2K0.59×
42Iowa~5K0.58×
43Nebraska~3K0.58×
44Colorado~9K0.56×
45South Carolina~8K0.55×
46Mississippi~4K0.55×
47Michigan~10K0.54×
48Wisconsin~8K0.51×
49Minnesota~8K0.50×
50Alabama~6K0.48×
Fig. 06

Affinity by region

Affinity by region — Tropicana, United States
0.48×1.00×5.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tropicana audience vs. the country average
#·InterestCategoryAffinity×
01CarmenLiterature1628.90×
02Caring.comBusiness & Career50.67×
03American CurlPets & Animals48.04×
04Tate's Bake ShopShopping42.40×
05Jimmy Dean SausageFood & Beverages41.04×
06Tonkinese catPets & Animals39.37×
07Atomic SkisSports38.62×
08TexacoCars & Mobility35.27×
09David Copperfield (illusionist)Movies & TV30.81×
10AlphasMovies & TV30.72×
11Exotic ShorthairPets & Animals19.90×
12BeatboxingMusic & Radio14.46×
13Ski mountaineeringSports11.93×
14Tim HortonSports10.04×
15Ski touringSports9.32×
16Public relationsBusiness & Career6.77×
17Staples (Canada)Business & Career4.69×
18Chicago CubsSports4.69×
19verizonTechnology & Electronics3.84×
20WingstopFood & Beverages3.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tropicana audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tropicana audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.10×
Quality AwarenessPREMIUM1.41×
Pet OwnershipJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tropicana audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.80×
SpiritualityBALANCE0.84×
Community OrientationOPEN0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tropicana over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tropicana-18329” · Methodology