A data profile of the people who buy, follow and care about Angola in Portugal — modelled from more than twelve digital signal sources. Angola has an estimated audience of 1,603,545 people in Portugal.
The average Angola fan in Portugal is 45.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, Fnac, Macau, with strongest over-indexing on OLX (1.51× the country average).
Demographically, the Angola audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Angola fan in Portugal is more female, around 45.5 years old, with strong Tradition tendencies and a notable affinity for OLX.
The key figures that characterise the Angola profile in Portugal.
55.5% are female, 44.5% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.5 |
| Estimated audience size | 1,603,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Angola audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 11.9% |
| Zambia | 8.4% |
| United States | 7.9% |
Where the Angola audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.97× | |
| 02 | Setúbal District | ~300K | 1.71× | |
| 03 | Porto District | ~400K | 1.24× | |
| 04 | Santarém District | ~90K | 1.24× | |
| 05 | Faro District | ~100K | 1.14× | |
| 06 | Coimbra District | ~90K | 1.12× | |
| 07 | Braga District | ~200K | 1.09× | |
| 08 | Castelo Branco District | ~30K | 1.08× | |
| 09 | Leiria District | ~90K | 1.06× | |
| 10 | Aveiro District | ~100K | 1.00× | |
| 11 | Bragança District | ~20K | 1.00× | |
| 12 | Viseu District | ~50K | 0.94× | |
| 13 | Vila Real District | ~30K | 0.88× | |
| 14 | Viana do Castelo District | ~30K | 0.83× | |
| 15 | Évora District | ~20K | 0.82× | |
| 16 | Beja District | ~20K | 0.79× | |
| 17 | Guarda District | ~20K | 0.79× | |
| 18 | Portalegre District | ~10K | 0.79× | |
| 19 | Madeira | ~40K | 0.75× | |
| 20 | Azores | ~30K | 0.72× |
The strongest cross-interests of the Angola audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nokia | Technology & Electronics | 2.33× | ||
| 02 | Macau | Travel & Leisure | 2.20× | ||
| 03 | Mineral water | Food & Beverages | 1.97× | ||
| 04 | Mexico | Travel & Leisure | 1.92× | ||
| 05 | Sociedade Esportiva Palmeiras | Sports | 1.81× | ||
| 06 | South Africa | Travel & Leisure | 1.76× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 08 | Fnac | Shopping | 1.71× | ||
| 09 | Europcar | Cars & Mobility | 1.62× | ||
| 10 | Internet service provider | Technology & Electronics | 1.62× | ||
| 11 | Herbalism | Health | 1.61× | ||
| 12 | Microwave oven | Home & Garden | 1.60× | ||
| 13 | Nigeria | Travel & Leisure | 1.59× | ||
| 14 | Rail transport | Travel & Leisure | 1.58× | ||
| 15 | Fernando Pessoa | Literature | 1.58× | ||
| 16 | Lottery | Games | 1.57× | ||
| 17 | TAP Portugal | Travel & Leisure | 1.53× | ||
| 18 | Cappuccino | Food & Beverages | 1.53× | ||
| 19 | Individualism | Politics & Society | 1.53× | ||
| 20 | OLX | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.34× | |
| Community Orientation | OPEN | 1.21× | |
| Indulgence | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Sustainability | BALANCE | 0.89× | |
| Sports Activity | POWER | 0.92× |
Angola has an estimated audience of 1,603,545 people in Portugal, concentrated in Lisbon District and Porto District.
55.5% of Angola fans are female, 44.5% are male, with an average age of 45.5 years.
Angola fans show strongest brand affinity for OLX (1.51×), Fnac (1.71×), and Macau (2.2×) over the country average.
Angola fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~400K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Angola itself, the audience over-indexes on Fnac (1.71×), Macau (2.2×), Mexico (1.92×), and TAP Portugal (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Angola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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