A data profile of the people who buy, follow and care about Douro in Portugal — modelled from more than twelve digital signal sources. Douro has an estimated audience of 1,354,128 people in Portugal.
The average Douro fan in Portugal is 45.0 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Lisbon District, Braga District.
Top brand affinities include OLX, FlixBus, TripAdvisor, with strongest over-indexing on OLX (1.74× the country average).
Demographically, the Douro audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Douro fan in Portugal is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for OLX.
The key figures that characterise the Douro profile in Portugal.
56.9% are female, 43.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 45.0 |
| Estimated audience size | 1,354,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
Where the Douro audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vila Real District | ~90K | 3.48× | |
| 02 | Viseu District | ~90K | 1.83× | |
| 03 | Porto District | ~500K | 1.80× | |
| 04 | Santarém District | ~100K | 1.80× | |
| 05 | Bragança District | ~20K | 1.22× | |
| 06 | Braga District | ~100K | 1.12× | |
| 07 | Aveiro District | ~90K | 0.90× | |
| 08 | Viana do Castelo District | ~30K | 0.89× | |
| 09 | Lisbon District | ~400K | 0.88× | |
| 10 | Leiria District | ~60K | 0.88× | |
| 11 | Guarda District | ~20K | 0.88× | |
| 12 | Portalegre District | ~10K | 0.83× | |
| 13 | Coimbra District | ~50K | 0.82× | |
| 14 | Beja District | ~20K | 0.80× | |
| 15 | Castelo Branco District | ~20K | 0.77× | |
| 16 | Évora District | ~20K | 0.77× | |
| 17 | Faro District | ~60K | 0.74× | |
| 18 | Setúbal District | ~100K | 0.72× | |
| 19 | Azores | ~30K | 0.72× | |
| 20 | Madeira | ~30K | 0.70× |
The strongest cross-interests of the Douro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.40× | ||
| 02 | High-net-worth individual | Business & Career | 2.40× | ||
| 03 | Morocco | Travel & Leisure | 2.40× | ||
| 04 | Danish design | Home & Garden | 2.40× | ||
| 05 | Florida | Travel & Leisure | 2.40× | ||
| 06 | Tokyo | Travel & Leisure | 2.40× | ||
| 07 | Amsterdam | Travel & Leisure | 2.15× | ||
| 08 | TripAdvisor | Travel & Leisure | 2.10× | ||
| 09 | Netherlands | Travel & Leisure | 2.10× | ||
| 10 | South Africa | Travel & Leisure | 2.08× | ||
| 11 | Wine cellar | Food & Beverages | 1.96× | ||
| 12 | Adolfo Domínguez | Fashion & Accessoires | 1.96× | ||
| 13 | OLX | Shopping | 1.74× | ||
| 14 | Rail transport | Travel & Leisure | 1.67× | ||
| 15 | Cortefiel | Fashion & Accessoires | 1.67× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.61× | ||
| 17 | Bricomarché | Home & Garden | 1.56× | ||
| 18 | FlixBus | Cars & Mobility | 1.51× | ||
| 19 | Trivago | Travel & Leisure | 1.51× | ||
| 20 | London | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Quality Awareness | PREMIUM | 1.39× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Pet Ownership | JOY | 0.84× | |
| Spirituality | BALANCE | 0.86× |
Douro has an estimated audience of 1,354,128 people in Portugal, concentrated in Porto District and Lisbon District.
56.9% of Douro fans are female, 43.1% are male, with an average age of 45.0 years.
Douro fans show strongest brand affinity for OLX (1.74×), FlixBus (1.51×), and TripAdvisor (2.1×) over the country average.
Douro fans in Portugal are most concentrated in Porto District (reach ~500K), Lisbon District (reach ~400K), and Braga District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Douro itself, the audience over-indexes on FlixBus (1.51×), TripAdvisor (2.1×), Trivago (1.51×), and London (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Douro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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