Rascasse Audience Intelligence

Economics Audience in Portugal

A data profile of the people who buy, follow and care about Economics in Portugal — modelled from more than twelve digital signal sources. Economics has an estimated audience of 3,874,263 people in Portugal.

#7among Field of study in Portugal#83among Topic in Portugal#12in Business & Career

The average Economics fan in Portugal is 46.5 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Economics profile in Portugal.

Audience size
3.9M
in Portugal
Gender
52.8%♀
47.2% male
Age
46.5
average years
Country rank
#127
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Economics fans

52.8% are female, 47.2% are male, average age 46.5.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Economics audience in Portugal
MetricValue
Female52.8%
Male47.2%
Average age46.5
Estimated audience size3,874,263
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Economics audience in Portugal
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4927%
50+36%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Economics audience comes from Portugal.

Worldwide audience distribution share by country for Economics
CountryShare
United States18.0%
Brazil6.5%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Economics audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Economics fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1.5M1.47×
02Setúbal District~500K1.25×
03Faro District~300K1.24×
04Coimbra District~200K1.16×
05Porto District~900K1.11×
06Santarém District~200K1.11×
07Leiria District~200K1.06×
08Aveiro District~300K1.04×
09Madeira~100K1.00×
10Braga District~400K0.98×
11Azores~100K0.98×
12Beja District~60K0.98×
13Guarda District~50K0.98×
14Bragança District~40K0.98×
15Portalegre District~40K0.98×
16Viseu District~100K0.96×
17Vila Real District~70K0.96×
18Évora District~70K0.96×
19Castelo Branco District~70K0.95×
20Viana do Castelo District~90K0.94×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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