Rascasse Audience Intelligence

Proton (automobile) Target Market in Portugal

A data profile of the people who buy, follow and care about Proton (automobile) in Portugal — modelled from more than twelve digital signal sources. Proton (automobile) has an estimated audience of 41,392 people in Portugal.

#43among Car manufacturer in Portugal#1307among Brand in Portugal#716in Cars & Mobility

The average Proton (automobile) fan in Portugal is 36.7 years old, more male, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Proton (automobile) profile in Portugal.

Audience size
41K
in Portugal
Gender
37.0%♀
63.0% male
Age
36.7
average years
Country rank
#14117
Brand in Portugal
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Proton (automobile)

37.0% are female, 63.0% are male, average age 36.7.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Proton (automobile) audience in Portugal
MetricValue
Female37.0%
Male63.0%
Average age36.7
Estimated audience size41,392
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Proton (automobile) audience in Portugal
Age bracketShare%
16-1936%
20-2911%
30-3914%
40-4918%
50+21%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Proton (automobile) audience comes from Portugal.

Worldwide audience distribution share by country for Proton (automobile)
CountryShare
Malaysia17.7%
China14.2%
United States13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Proton (automobile) audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Proton (automobile) customers by region in Portugal
#RegionReachAffinity×
01Lisbon District~20K1.52×
02Setúbal District~7K1.44×
03Porto District~10K1.32×
04Santarém District~3K1.32×
05Faro District~3K1.29×
06Braga District~5K1.21×
07Aveiro District~4K1.20×
08Coimbra District~2K1.20×
09Leiria District~3K1.18×
10Viseu District~1K1.01×
11Castelo Branco District<1K0.98×
12Madeira~1K0.95×
13Viana do Castelo District<1K0.95×
14Azores~1K0.91×
15Évora District<1K0.86×
16Beja District<1K0.83×
17Guarda District<1K0.82×
18Bragança District<1K0.81×
19Portalegre District<1K0.81×
20Vila Real District<1K0.80×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Proton (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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