Rascasse Audience Intelligence

The Guardian Audience Demographics in United States

The Guardian has an estimated audience of 8.5M people in United States.

#7among Newspaper in United States
#111among websites & media in United States
#20in News

The average The Guardian fan in United States is 40.6 years old, balanced, and lives primarily in California.

By number of fans, The Guardian ranks #6 among the 1317 objects in Newspaper in United States — 6.9× the group median.

Its fans are 1.0 years younger than the group average of 41.6.

Most fans live in California, New York, Washington.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.5M
in United States
Gender
50.3%♀
49.7% male
Age
40.6
average years
Country rank
#4099
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of The Guardian

50.3% are female, 49.7% are male, average age 40.6.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for The Guardian audience in United States
MetricValue
Female50.3%
Male49.7%
Average age40.6
Estimated audience size8.5M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the The Guardian audience in United States
Age bracketShare%
16-2420%
25-3418%
35-4418%
45-5420%
55+24%
Fig. 04

Worldwide distribution

16.0%

of the worldwide The Guardian audience comes from United States.

Worldwide audience distribution share by country for The Guardian
CountryShare
United Kingdom27.3%
United States16.0%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Guardian fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~50K3.20×
02Oregon~200K2.18×
03Maine~70K2.04×
04Washington, District of Columbia~30K1.99×
05New Mexico~100K1.97×
06Montana~50K1.74×
07Washington~300K1.72×
08Massachusetts~300K1.56×
09New Hampshire~50K1.46×
10Alaska~30K1.41×
11Colorado~200K1.28×
12New York~600K1.26×
13Rhode Island~30K1.22×
14Minnesota~200K1.20×
15Wisconsin~200K1.17×
16Maryland~200K1.12×
17California~1M1.10×
18Connecticut~100K1.09×
19Hawaii~40K1.01×
20Idaho~50K0.98×
21Virginia~200K0.97×
22Arizona~200K0.94×
23Pennsylvania~300K0.93×
24Illinois~300K0.93×
25Michigan~200K0.80×
26North Carolina~200K0.79×
27Iowa~60K0.77×
28South Dakota~20K0.76×
29New Jersey~200K0.75×
30Missouri~100K0.72×
31Ohio~200K0.69×
32Delaware~20K0.68×
33Nevada~50K0.65×
34Utah~50K0.63×
35Kansas~50K0.62×
36Florida~300K0.61×
37Georgia~200K0.61×
38Indiana~100K0.61×
39North Dakota~10K0.58×
40Alabama~70K0.56×
41Kentucky~60K0.56×
42Nebraska~30K0.56×
43West Virginia~20K0.54×
44Tennessee~100K0.53×
45South Carolina~70K0.53×
46Louisiana~60K0.53×
47Arkansas~40K0.50×
48Texas~300K0.47×
49Oklahoma~50K0.46×
50Mississippi~30K0.43×
Fig. 06

Affinity by region

Affinity by region — The Guardian, United States
0.43×1.00×3.20×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Guardian over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-guardian-13857” · Methodology