Rascasse Audience Intelligence

The Independent Audience in Portugal

A data profile of the people who buy, follow and care about The Independent in Portugal — modelled from more than twelve digital signal sources. The Independent has an estimated audience of 26,019 people in Portugal.

#78among Newspaper in Portugal#620among Website / Newspaper / Magazine in Portugal#191in News

The average The Independent fan in Portugal is 44.0 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Faro District.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the The Independent profile in Portugal.

Audience size
26K
in Portugal
Gender
59.1%♀
40.9% male
Age
44.0
average years
Country rank
#18443
Website / Newspaper / Magazine in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Independent

59.1% are female, 40.9% are male, average age 44.0.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for The Independent audience in Portugal
MetricValue
Female59.1%
Male40.9%
Average age44.0
Estimated audience size26,019
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the The Independent audience in Portugal
Age bracketShare%
16-1911%
20-2913%
30-3921%
40-4926%
50+29%
Fig. 04

Worldwide distribution

0.1%

of the worldwide The Independent audience comes from Portugal.

Worldwide audience distribution share by country for The Independent
CountryShare
United Kingdom31.4%
United States31.3%
Australia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Independent audience in Portugal is strongest.

Fig. 05

Top regions by affinity

The Independent fans by region: top regions in Portugal
#RegionReachAffinity×
01Faro District~4K2.09×
02Lisbon District~20K2.03×
03Madeira~1K1.53×
04Viseu District~1K1.26×
05Beja District<1K1.16×
06Castelo Branco District<1K1.03×
07Viana do Castelo District<1K1.00×
08Bragança District<1K0.99×
09Guarda District<1K0.95×
10Portalegre District<1K0.95×
11Vila Real District<1K0.94×
12Coimbra District~1K0.93×
13Évora District<1K0.93×
14Azores<1K0.92×
15Leiria District~1K0.88×
16Setúbal District~3K0.87×
17Aveiro District~2K0.85×
18Braga District~2K0.84×
19Porto District~4K0.76×
20Santarém District<1K0.76×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Portugal

See The Independent audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for The Independent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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