A data profile of the people who buy, follow and care about Vila Nova de Gaia in Portugal — modelled from more than twelve digital signal sources. Vila Nova de Gaia has an estimated audience of 1,334,997 people in Portugal.
The average Vila Nova de Gaia fan in Portugal is 42.8 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Santarém District, Aveiro District.
Top brand affinities include OLX, Google Maps, WhatsApp, with strongest over-indexing on OLX (2.18× the country average).
Demographically, the Vila Nova de Gaia audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Vila Nova de Gaia fan in Portugal is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for OLX.
The key figures that characterise the Vila Nova de Gaia profile in Portugal.
63.7% are female, 36.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 42.8 |
| Estimated audience size | 1,334,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
Where the Vila Nova de Gaia audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1M | 7.48× | |
| 02 | Santarém District | ~400K | 7.48× | |
| 03 | Aveiro District | ~300K | 3.39× | |
| 04 | Braga District | ~200K | 1.50× | |
| 05 | Viana do Castelo District | ~30K | 0.75× | |
| 06 | Viseu District | ~30K | 0.72× | |
| 07 | Vila Real District | ~20K | 0.68× | |
| 08 | Coimbra District | ~40K | 0.63× | |
| 09 | Bragança District | ~10K | 0.62× | |
| 10 | Leiria District | ~40K | 0.60× | |
| 11 | Portalegre District | ~9K | 0.60× | |
| 12 | Guarda District | ~10K | 0.58× | |
| 13 | Beja District | ~10K | 0.57× | |
| 14 | Lisbon District | ~200K | 0.55× | |
| 15 | Castelo Branco District | ~10K | 0.53× | |
| 16 | Évora District | ~10K | 0.52× | |
| 17 | Azores | ~20K | 0.47× | |
| 18 | Madeira | ~20K | 0.43× | |
| 19 | Setúbal District | ~60K | 0.40× | |
| 20 | Faro District | ~30K | 0.39× |
The strongest cross-interests of the Vila Nova de Gaia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OLX | Shopping | 2.18× | ||
| 02 | Norauto | Cars & Mobility | 2.18× | ||
| 03 | CAC 40 | Business & Career | 2.18× | ||
| 04 | Car dealership | Cars & Mobility | 2.18× | ||
| 05 | Telepizza | Food & Beverages | 2.18× | ||
| 06 | Europcar | Cars & Mobility | 2.18× | ||
| 07 | Compact car | Cars & Mobility | 2.18× | ||
| 08 | Renault Clio | Cars & Mobility | 2.18× | ||
| 09 | Peugeot 2008 | Cars & Mobility | 2.18× | ||
| 10 | Venture capital | Business & Career | 1.96× | ||
| 11 | Donation | Business & Career | 1.85× | ||
| 12 | KFC | Food & Beverages | 1.83× | ||
| 13 | Fiat | Cars & Mobility | 1.77× | ||
| 14 | TAP Portugal | Travel & Leisure | 1.74× | ||
| 15 | Google Maps | Internet & Social Media | 1.69× | ||
| 16 | S.C. Braga | Sports | 1.69× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | MSN | News | 1.54× | ||
| 19 | Health insurance | Business & Career | 1.53× | ||
| 20 | Portugal national football team | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Sustainability | BALANCE | 0.84× | |
| Career Orientation | POWER | 0.85× |
Vila Nova de Gaia has an estimated audience of 1,334,997 people in Portugal, concentrated in Porto District and Santarém District.
63.7% of Vila Nova de Gaia fans are female, 36.3% are male, with an average age of 42.8 years.
Vila Nova de Gaia fans show strongest brand affinity for OLX (2.18×), Google Maps (1.69×), and WhatsApp (1.68×) over the country average.
Vila Nova de Gaia fans in Portugal are most concentrated in Porto District (reach ~1M), Santarém District (reach ~400K), and Aveiro District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vila Nova de Gaia itself, the audience over-indexes on Google Maps (1.69×), WhatsApp (1.68×), Norauto (2.18×), and CAC 40 (2.18×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Vila Nova de Gaia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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