A data profile of the people who buy, follow and care about Hiking trails in Sweden — modelled from more than twelve digital signal sources. Hiking trails has an estimated audience of 498,941 people in Sweden.
Hiking trails has an estimated audience of 498,941 people in Sweden. 57.2% are female, 42.8% are male, average age 43.6. Top brand affinities: Mountain biking, Premier Jumping League.
Top brand affinities include Mountain biking, Premier Jumping League, with strongest over-indexing on Mountain biking (1.66× the country average).
The typical Hiking trails fan in Sweden is more female, around 43.6 years old, with a notable affinity for Mountain biking.
The key figures that characterise the Hiking trails profile in Sweden.
57.2% are female, 42.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.6 |
| Estimated audience size | 498,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Hiking trails audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 30.7% |
| Japan | 10.8% |
| Germany | 7.0% |
The strongest cross-interests of the Hiking trails audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mountain biking | Sports | 1.66× | ||
| 02 | Premier Jumping League | Sports | 1.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Hiking trails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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