A data profile of the people who buy, follow and care about Magnus Carlsen in Sweden — modelled from more than twelve digital signal sources. Magnus Carlsen has an estimated audience of 114,465 people in Sweden.
Magnus Carlsen has an estimated audience of 114,465 people in Sweden. 71.2% are female, 28.8% are male, average age 49.8. Top brand affinities: Chess.com, Chess (musical), World Chess Championship, Computer chess, Chess club.
Top brand affinities include Chess.com, Chess (musical), World Chess Championship, with strongest over-indexing on Chess.com (50.09× the country average).
Demographically, the Magnus Carlsen audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
The typical Magnus Carlsen fan in Sweden is more female, around 49.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Chess.com.
The key figures that characterise the Magnus Carlsen profile in Sweden.
71.2% are female, 28.8% are male, average age 49.8.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 49.8 |
| Estimated audience size | 114,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 7% | |
| 30-39 | 10% | |
| 40-49 | 26% | |
| 50+ | 51% |
of the worldwide Magnus Carlsen audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 12.0% |
| Germany | 6.8% |
The strongest cross-interests of the Magnus Carlsen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer chess | Games | 79.93× | ||
| 02 | Chess club | Sports | 79.20× | ||
| 03 | World Chess Championship | Sports | 60.63× | ||
| 04 | Alireza Firouzja | Sports | 59.89× | ||
| 05 | Ding Liren | Sports | 59.89× | ||
| 06 | Vincent Keymer | Sports | 59.89× | ||
| 07 | Norway Chess | Sports | 56.95× | ||
| 08 | Chess.com | Sports | 50.09× | ||
| 09 | Chess (musical) | Music & Radio | 37.28× | ||
| 10 | Jeopardy! | Movies & TV | 21.27× | ||
| 11 | Dirt track racing | Cars & Mobility | 17.43× | ||
| 12 | Chess | Sports | 17.32× | ||
| 13 | Gin rummy | Games | 14.24× | ||
| 14 | Mahjong | Games | 9.01× | ||
| 15 | Bingolotto | Movies & TV | 4.35× | ||
| 16 | Systembolaget | Shopping | 1.75× | ||
| 17 | Sveriges Television | Technology & Electronics | 1.73× | ||
| 18 | SVT Play | Movies & TV | 1.64× | ||
| 19 | Nordea | Business & Career | 1.59× | ||
| 20 | Hemnet | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.53× | |
| Community Orientation | OPEN | 1.40× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Luxury Orientation | PREMIUM | 1.01× | |
| Extroversion | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Magnus Carlsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.