Rascasse Audience Intelligence

NBC Audience Demographics in United States

NBC has an estimated audience of 79.7M people in United States.

#1among Entertainment in United States
#2among TV channels in United States#9in Movies & TV

The average NBC fan in United States is 43.5 years old, more female, and lives primarily in California.

By number of fans, NBC ranks #1 among the 1386 objects in Entertainment in United States — 26.3× the group median.

Its fans are 2.9 years older than the group average of 40.6.

Women make up 56.3% of the fan base, 1.2 percentage points more than the group average.

Compared with the other 1385 objects in Entertainment, NBC fans stand out for their interest in Anne Hathaway, Weather forecasting and FedEx.

Most fans live in California, New York, Florida.

Top affinities include Anne Hathaway, Weather forecasting, FedEx, with strongest over-indexing on Anne Hathaway (2.73× the country average).

Demographically, the NBC audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Sustainability.

The typical NBC fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Anne Hathaway.

Category: Movies & TV · Type: TV Channel · Subtype: Entertainment

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
79.7M
in United States
Gender
56.3%♀
43.7% male
Age
43.5
average years
Country rank
#141
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of NBC

56.3% are female, 43.7% are male, average age 43.5.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for NBC audience in United States
MetricValue
Female56.3%
Male43.7%
Average age43.5
Estimated audience size79.7M
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the NBC audience in United States
Age bracketShare%
16-2413%
25-3416%
35-4419%
45-5423%
55+29%
Fig. 04

Worldwide distribution

69.6%

of the worldwide NBC audience comes from United States.

Worldwide audience distribution share by country for NBC
CountryShare
United States69.6%
United Kingdom7.3%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

NBC fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~200K1.45×
02Connecticut~1M1.43×
03Rhode Island~300K1.34×
04Maine~400K1.30×
05Washington, District of Columbia~200K1.30×
06Wisconsin~1.5M1.23×
07Virginia~2.5M1.20×
08New York~5.5M1.17×
09Maryland~1.5M1.15×
10Minnesota~1.5M1.14×
11Pennsylvania~3.5M1.13×
12Montana~300K1.13×
13Kansas~800K1.11×
14Missouri~1.5M1.10×
15Massachusetts~2M1.09×
16Alaska~200K1.09×
17North Dakota~200K1.08×
18Oregon~1M1.06×
19Iowa~800K1.06×
20Michigan~2.5M1.04×
21New Jersey~2.5M1.03×
22West Virginia~400K1.03×
23New Hampshire~300K1.02×
24New Mexico~500K1.01×
25Illinois~3M0.99×
26Washington~2M0.99×
27Colorado~1.5M0.99×
28Ohio~2.5M0.97×
29Delaware~200K0.97×
30Kentucky~1M0.95×
31Hawaii~300K0.95×
32Nebraska~400K0.94×
33South Dakota~200K0.94×
34Indiana~1.5M0.92×
35North Carolina~2.5M0.90×
36Florida~4.5M0.89×
37Idaho~400K0.89×
38South Carolina~1M0.87×
39Oklahoma~800K0.87×
40Tennessee~1.5M0.86×
41Arizona~1.5M0.82×
42Utah~600K0.82×
43Louisiana~900K0.81×
44Alabama~900K0.78×
45Mississippi~600K0.78×
46California~7.5M0.77×
47Nevada~600K0.74×
48Texas~4M0.73×
49Georgia~2M0.73×
50Arkansas~500K0.73×
Fig. 06

Affinity by region

Affinity by region — NBC, United States
0.73×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the NBC audience vs. the country average
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV2.73×
02Weather forecastingHome & Garden2.73×
03FedExBusiness & Career2.65×
04QVCShopping2.45×
05Sustainable energyHome & Garden2.44×
06Diane KeatonMovies & TV2.27×
07TV game showsMovies & TV2.26×
08Real propertyHome & Garden2.12×
09MeteorologyHome & Garden2.03×
10Britney SpearsMusic & Radio1.95×
11SubwayFood & Beverages1.91×
12CBS SportsSports1.85×
13RedditInternet & Social Media1.82×
14TMZInternet & Social Media1.74×
15Discount storesShopping1.69×
16Dolly PartonMusic & Radio1.67×
17TV talkshowsMovies & TV1.66×
18Pizza HutFood & Beverages1.65×
19WeatherHome & Garden1.63×
20HollywoodTravel & Leisure1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the NBC audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the NBC audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.30×
SustainabilityBALANCE1.29×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the NBC audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Entertainment audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in NBC over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nbc-61919” · Methodology